Operation: Rebuild Brand Wallaby – the team to save our game!

It’s a worrying time for the Australian Rugby Union.  The organisation is financially crippled with predictions of bankruptcy within years if not months. While our Super Rugby teams are enjoying varied success, the benefit to the sport as a whole is doubtful.  Bugger all Canberrans are turning up to watch the conference-leading Brumbies show there are more boring things in the nation’s capital than the National Museum.  The Waratahs have successfully succeeded in alienating their fans while the Force are just alienated from the rest of the country. The less said about the Reds and Rebels the better.

So the focus comes back to the Wallabies. They will be the code’s saving grace if they can reinvigorate the fans and sponsors and drive them back to the grounds. It could mean the type of cash injection that could save our game. But things don’t look rosy. The Frogs are touring soon and they’ve proven anything but competitive in Australia over the last 35 years. Then there’s the Rugby Championship which we haven’t threatened since the All Blacks decided to play silly buggers in the selection room in 2011.

Desperate times call for desperate measures. The ARU has decided to enlist some professional help and have brought in a team of strategic marketers to ‘spitball’ some ideas as to just who should be in the Wallaby team to maximise marketing and commercial potential for the code. Below are the flip chart notes justifying the team they have chosen, as GAGR discovered through a source deep inside the ARU.

So have a look and let us know, what chance does this team have of achieving their all important KPIs?