I think Allen is a “dead man walking” as CEO of the Tahs. Some of it is out of his control, but he has been in charge as the Tahs position deteriorated on and off the field. He has been in the role since October 2010 so he shouldn't be surprised no money has been set aside for “a rainy day”. The thing that may save the Tahs this year is if they earn a home final which will generate some much needed revenue.
I reckon they would have had an inkling that HSBC may not re-sign as sponsor towards the end of 2012 since the announcement was made in early 2013. So Tahs admin should have had plenty of time to consider various scenarios and budget accordingly.
Also, it may have been helpful if they recruited a Commercial & Marketing Manager with local knowledge and experience rather than someone from the UK. Then they may not have needed to pay $$$ to hire an external consultant to help find sponsors. They don’t seem to have done a very good job if they have only announced Volvo, so far, as a new sponsor just weeks out from the start of the season.
IIRR, the Canterbury clothing contract ends this year so it would be interesting to see what happens there.
Unfortunately, sponsorship seems to be directly correlated to participation, which in turn is a reflection of the performance of the entity within the competition, as well as the attraction of that competition when compared to other competitions.
Put simply, more sponsors would be chasing the Waratahs with fistful of dollars if the Waratahs were winning more than losing, with a chance to make the finals of the Super15. Further sponsors would be forthcoming to the Waratahs if the Wallabies can achieve their goals,e.g. Bledisloe Cup, RWC, etc. (the spin off effect).
Why..............................more fans!!
Go do the maths. What the Waratahs are currently trying to achieve under Cheika is the only way.
Either that or multiple chicken raffles.