HE official line from both clubs is there's no war for the hearts, minds and cash of Melbourne's rugby lovers.
But a late start from Storm officials has put the NRL club behind the Super 15s Rebels on early points.
Storm chief executive Ron Gauci remains adamant his club, established over a decade, would pass the record 9500 members signed last year despite memberships not being available until the end of this month.
Gauci said the club's new administration had taken extra time to understand its members' needs.
The Rebels, meanwhile, have close to 6000 members already and attracted a crowd in excess of 8000 to last weekend's trial win over Tonga.
All membership information was taken by interested fans who purchased most available Rebels merchandise, too.
The Rebels will also begin a TV advertising blitzkrieg this Sunday, with the Storm, who begin their season in March, to start its campaign closer to February.
Conspiracy theorists suggest some Storm fans are just rugby fans who have been getting a fix through league and would jump ship to the Rebels.
But Gauci remains confident his club could maintain, and increase, its standing in Melbourne.
"Our surveys tell us we've got 800,000 supporters out there ... which puts us up there in the best size of any club of any code," he said.
"With the passion generated last year and the number of people who see where we are going as a club, I would be disappointed if we didn't have a net increase on the close to 10,000 members from last year.
"I am comfortable with the timing of our release but, beyond this year, I would be disappointed if we can't get our membership packages out much, much sooner.
"(The Rebels) have their numbers but the feedback we are getting is that there are plenty of Storm members who want to sign up."
Rebels chief executive Ross Oakley said the new club had increased membership predictions to 11,500 after the early take-up.
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