Ok , but that will be after I'm dead anyway QH, because I'll keep watching it.
I'd say that's too high a % for local players.
I'd also add that there would have to be a better distribution of funds given the less economically gifted nations being touted.
In another big move by a traditional sport into the world of e-sports – otherwise known as video games – the AFL will on Monday announce a joint venture with the company behind the wildly popular League of Legends game that will include a state of origin style tournament in Melbourne later this year.
The AFL's agreement with the US-headquartered Riot Games, now fully owned by Chinese technology giant Tencent, is a first for the governing body of the biggest sport in Australia and follows two clubs, Essendon and Adelaide Crows, buying local League of Legends teams.
As part of the deal, the AFL and Riot Games will launch a stadium tournament in Melbourne in November, potentially held at the AFL's privately-owned Etihad Stadium, that will see the best players from the eight-team Oceanic League of Legends compete for their home states in a new short and intense competition.
While critics will note the AFL is more keen on state of origin matches in e-sports than it is when it comes to their traditional Australian rules football, the governing body's general manager of growth, digital and audience, Darren Birch, says there are compelling reasons for the AFL to tap into the expertise of a digital-savvy partner that produces a game that has well more than 100 million players around the world each month.
"If you look at our audience they are often engaged early in their lives, they play Auskick then, but we lose some of them when they became teenagers and we have to compete for their time with other things," Birch tells The Australian Financial Review.
"League of Legends is something that has a lot of engagement in that 13 to 39 year old market, especially 13-24 year olds, who are very loyal to and to the brand that support it. So we can see the opportunities there, both in terms of what we can learn from Riot Games in a digital space and also commercial opportunities."
The AFL has had its own video game for a more than two decades, but the lack of worldwide interest in its sport means it can't necessarily go down the path of other codes like tennis and soccer.
Football Federation Australia, for example, held a E-League tournament this year that saw players representing the 10 A-League teams play each other in the popular FIFA game. E-League games averaged about 130,000 viewers on the streaming platform Twitch each week, double expectations, and 12.5 million social mention impressions, while more than 100,000 people visited the A-League website via the E-League.
Birch wants the crossover between the AFL and its League of Legends foray to have a similar effect, at least from a branding point of view, and for other clubs to follow the lead of Adelaide and Essendon.
"I think you can't just be looking at a traditional football offering if you want to keep expanding your audience. We've done research that shows 22 per cent of AFL fans are also interested in e-sports, so there is a connection there. And I can see a time when our clubs having e-sports teams is just as common as having an AFLW team, a men's side or a netball team as some already do. The barriers to entry to having an e-sports team are low in comparison to doing other things."
Daniel Ringland, Head of Oceanic e-sports for Riot Games, welcomes the AFL joint venture, which could lead to a purpose built e-sports studio in Melbourne that may be part of the upcoming $200 million revamp of Etihad Stadium.
Yet he is cautious about a big increase in the local Oceanic League of Legends, stressing the same points as those in traditional sports do when considering expansion. "We want to make sure we don't dilute the competition we already have, and we want to keep growing the strength of our secondary competition so when expansion comes it makes sense.
"But what the AFL do well is run competitions, put on events that you can make good money from and they are very good on the integrity side of things. That's what we want to do even better at Riot Games as well."
Birch can also see commercialisation opportunities for the upcoming League of Legends state of origin tournament, in which player will represent the state or territory where they attend high school.
That could including finding a naming rights sponsor for the tournament itself, apparel partners for the players and also sponsors for the individual teams.
"We've also got the chance to introduce our existing commercial partners to e-sports and the digital side of things, which is increasingly important for everyone. We are really excited about this, and it is really just leveraging our existing expertise."
SARU aren't going to walk away from Super Rugby any time soon for the same reason RA can't: the biggest component of the TV money is the Internationals & Roux (SARU CEO) has already acknowledged that they can't expect to dump Super Rugby but remain part of TRC. That's not to say they won't end up with 4 x Super Rugby & 4 x Pro"x" teams, but you have to wonder when & how they're gunna have eight competitive franchises when they couldn't achieve six not so long ago.
SARU aren't going to walk away from Super Rugby any time soon for the same reason RA can't: the biggest component of the TV money is the Internationals & Roux (SARU CEO) has already acknowledged that they can't expect to dump Super Rugby but remain part of TRC. That's not to say they won't end up with 4 x Super Rugby & 4 x Pro"x" teams, but you have to wonder when & how they're gunna have eight competitive franchises when they couldn't achieve six not so long ago.
SARU aren't going to walk away from Super Rugby any time soon for the same reason RA can't: the biggest component of the TV money is the Internationals & Roux (SARU CEO) has already acknowledged that they can't expect to dump Super Rugby but remain part of TRC.
Part of the issue is that we are gauging competitiveness through the lens of NZ Super franchises. Isn't it possible that they are too good for a regular competition? The Hurricanes and Crusaders would each beat most international sides save the top 5 and even then they would be tight matches.SARU aren't going to walk away from Super Rugby any time soon for the same reason RA can't: the biggest component of the TV money is the Internationals & Roux (SARU CEO) has already acknowledged that they can't expect to dump Super Rugby but remain part of TRC. That's not to say they won't end up with 4 x Super Rugby & 4 x Pro"x" teams, but you have to wonder when & how they're gunna have eight competitive franchises when they couldn't achieve six not so long ago.
Yes they can, if they pull out of Super rugby then NZ & Aus will need that test revenue equally if not more. The whole set up is an absolute cluster fuck and needs to be confined to the garbage bin.
I doubt that's the case, but even if it is, who says they wouldn't be able to enter an expanded 7 or 8 nations? If the Celtic unions and Italy want them at club/provincial level they may well want them at test level too.
They should have diluted Kiwi teams rather than condensed the rest.
Edit: Shit^2 is still shit. See Rebels.
SARU aren't going to walk away from Super Rugby any time soon for the same reason RA can't: the biggest component of the TV money is the Internationals & Roux (SARU CEO) has already acknowledged that they can't expect to dump Super Rugby but remain part of TRC. That's not to say they won't end up with 4 x Super Rugby & 4 x Pro"x" teams, but you have to wonder when & how they're gunna have eight competitive franchises when they couldn't achieve six not so long ago.
^^^^^^^ as far as I can tell NZR's strategy is to still be around when the developing markets are developed enough to provide the revenue to keep them viable. In the meantime they'll take what they can get from wherever they can get it
^^^^^^ I'm sure they're being far more proactive than my facetious post implies & are keeping a close eye on what's happening in Asia with WSR/ IPRC & Americas with MLR & LSR. As soon as one or a combination of those demonstrates the potential to become a more attractive option than SANZAAR I think they'll be all over it.
I don't know enough about the social/cultural arrangements of the NZ Super franchises to comment.If you mean adding a team that's not going to happen because none of the existing five can be split in two & splitting two into three doesn't work, either (& if we were stupid enough to try then your last comment applies).
This would have been the best pre-emptive option.If you mean require NZR to select o/s-based players for the AB I can't see that happening either esp now that some of the countries that used to do it (Wales for example) are moving in the opposite direction.