Rather 'interesting' reams of data re 2017 Super crowds, viewership etc from Wayne Smith in today's The Australian online.
Read it and weep.
Extract:
Crowd and television viewing figures for Australian Super Rugby have plummeted over the past two years though, ironically, the Western Force’s gate attendances have risen since the club was targeted for culling by the ARU.
According to statistics provided to The Australian by Fox Sports, the number of people attending a Super Rugby match has fallen from 643,790 in 2015 (average crowd 15,702), to 536,807 in 2016 (average 13,764), to the current low of 399,066 for 2017 (average 11,402).
Admittedly, the current season still has one round of fixtures to go next weekend, with the Force hosting the Waratahs and the Melbourne Rebels taking on the Jaguares of Argentina, both on Saturday night. The Brumbies’ quarter-final on July 21 in Canberra still is to be factored in as well.
The gross season television audience on Fox Sports also has fallen off a cliff, dropping from 2.714 million in 2016 to 1.876 million this year, a decline of more than 800,000 viewers. The average pay-TV audience has fallen from 70,000 last year to just 54,000.
Yet audiences clearly have a problem with the standard of football being provided by the Australian teams not with the code in general, which is hardly surprising given that the leading team, the Brumbies, are having a losing season, winning only six out of 14 matches. But it was not that long ago — 2011, in fact — that the Queensland Reds attracted a then pay-TV record audience of 500,000 viewers for their grand final victory over the Crusaders at Suncorp Stadium.
While the Super Rugby figures have been in sharp decline, the British and Irish Lions series with the All Blacks in New Zealand was a ratings bonanza for Fox Sports, with an audience of 188,000 watching the All Blacks win the first Test, 171,000 as the Lions unexpectedly claimed the second, while 213,000 tuned in for the decider, which ended dramatically in a 15-15 draw.
In a way, the disparity is good news for the ARU. The Lions-All Blacks figures demonstrate that there is an audience ready to engage. All that is required is for Australian teams to become competitive again in Super Rugby, which is one of the primary reasons why the ARU is attempting to reduce its Super Rugby presence from five teams to four.
There is some comfort, too, in the fact that NZ gates are down by eight per cent — though TV audiences are up by 16 per cent — while South Africa has experienced the opposite effect, with crowds up by four per cent but TV viewership down by five per cent. Australia is the only country where attendances and TV audiences are both down, by 17 per cent and 20 per cent respectively.
The figures, however, also are a damning indictment of the ARU and SANZAAR for carrying out the process of reducing the unwieldy 18-team competition down to 15 teams while the Super Rugby season was actually underway.
The uncertainty has been nightmarish for both the Force and the Melbourne Rebels, the only Australian teams in danger of being culled, along with the Cheetahs and the Southern Kings of South Africa.
Despite that, the Force’s crowds have actually been counterintuitively on the rise this year, with gates rising from 8601 last year to 9188. With 64,318 spectators already having been to nib Stadium this year and an expected crowd pushing 20,000 likely to be in attendance on Saturday night, the Perth club will finish the season behind only the traditional giants, Queensland (105,806) and the Waratahs (101,499) in terms of aggregate figures. That said, both the Force and the Rebels have enjoyed eight home games this season, compared to the seven hosted by the Brumbies, Reds and Tahs.
The Rebels crowds have suffered badly from all the uncertainty, falling from 81,855 two years ago to just 58,321 this year — again with the Jaguares home match still to come.
Small wonder Daryl Gibson’s position as head coach of the Waratahs has become a subject for debate with the crowds at Allianz Stadium in freefall. Just two years ago, the Tahs attracted 22,463 per match but after a modest fall of 2140 in 2016, the crowds this year have dropped to an average of 14,500 per match,
Certainly the Tahs weren’t helped by a crowd figure of 10,992 hard-core fans who ventured to the game against the Jaguares on Saturday night. NSW fans are regarded as the most fickle in Australia but it is still a worrying sign when crowds have halved in just two years, from 202,169 in 2015 when 36,632 were on hand to watch them play the Highlanders in the semi-final — to just 101,499 this year.