Did they damage the code? The code was strong in dealing with them. The lasting damage is that the tahs lost rugby league fans who had followed the players across. I'm not saying that they were the best players in the world, the fact is they had massive media profiles and there defection to rugby union caused a lot of interest that the tahs where able to capatalise on in getting crowds to the game.
Beale and TPN are certainly players that can help, but other than a five minute interview on the rugby club, what does the code have to get them in the spotlight, does a rugby league fan from out west know he puts his body on the line week n week out and lifts his team in doing so, or is he "that islander guy with the Afro"
Did they really bring league fans with them though, the Wallabies were drawing 100'000 people to Telstra Stadium in 2000 without any of those league stars.
Yes they brought a initial spike in exposure and undoubtedly extra fans through the gate, i just question there longer term value, can we really say that in 2004/2005 Rogers, Salior or Tuqiri were bringing in any extra fans that wouldn't have come anyway?
As for the NSW crowds, well the signing of Rogers and Tuqiri coincided with the Tahs becoming finals contenders.. as they say, winners are grinners
Im just not entirely convinced of the true 'exposure value' of big name signings like Sailor and Tuqiri, once the novelty value wore off i think there drawing power was significantly reduced. Yes they still carried bigger profiles then any of the other union players, but fans are attracted to talent not player profiles, and in the case of Tuqiri and Sailor, there talent in rugby union never matched there profiles.