Hi Bob - thanks for your perspective. Always interesting to hear where people are coming from, as I didn't go through the schools system, and appreciate filling in those gaps.
I absolutely agree that getting into schools directly would help engagement for Subbies clubs. There is definitely an issue with profile of clubs who are local, but perhaps not visible.
However, Odyssey makes some good points as well.
Shute Shield clubs often have the budget to fund a development officer whose KPIs are about getting numbers in the door. Their time is paid for to create engagement, for clubs who are often known to these kids already (anyone who plays Rugby in Sydney knows Eastwood for example)
The only person at my club who gets paid is the physio.
And, if the government grants or sponsors don't come through, we have to consider that as well!
Everyone at the club has a full-time job, so it is difficult to get out there and press the flesh once season is over and before HSC begins. The guys I know who are teachers are reluctant to promote our club in case it gets seen as some form of favouritism or grooming.
(Having had a few terse conversations with my boss the last few years, I'm already sailing close to the rocks from March to September
)
Social media is one way to engage these guys, and we've had some success getting U21 players in the door this way. Other clubs are similar, without having enough to commit to a full team. Getting people to bring mates is a key aspect as well.
I've even tried engaging players directly via social media channels, and while they were polite young men, the answer was always "no". They'd already been sold the dream of playing First XV for a Premier (as they pay their $400+), and i can't compete with what some of those clubs are offering.
I'll keep trying, and have inched forward a few steps this year, but it is a mountain to climb and I've got no Sherpas to help