Even amid the smoke machines, thudding rock music and optimistic fanfare of the Queensland Reds' season launch, the unmistakable scent of reality was lingering in the air.
Supersized images of brash and buff Reds were being beamed onto the walls, each of them casually tossing a ball around before flicking it onto the next projection.
Relaxed players mingled with corporate types and media underneath their monumental illuminations, basking in the glow of an esprit de corps that suggests something encouraging is afoot at Ballymore.
Spirits are sky-high at this time of year, as is the confidence that an improved season lies ahead. If the Super 14 title could be won on the strength of good vibrations, the Reds would be popping the corks already.
Those who have followed Queensland rugby in recent years have seen - and heard - it all before. And you better believe coach Phil Mooney knows what you're thinking. The frustrations of a patient yet loyal rugby community resonate loudly at Ballymore and Mooney tunes into every whisper.
The second-year coach enjoys the hype but has made it clear that talk is cheap. Steps were taken last season after Eddie Jones left him a house in ruins, even if three wins and a draw didn't do justice to the substantial improvement the franchise made on and off the field.
With total command over his pre-season drills and a playing list constructed to his liking, Mooney says there will be no excuses to offer the public this season.
"We're the first to admit that the Reds have underperformed for too long now," Mooney says. "We're certainly aware of the great support we have. That's always stood out to me since I've been in the job.
"People genuinely want to see the Reds do well. There's a need now for us to do well. We don't have a lot of excuses. We've got the players. We've got the off-field set up right. It's over to us."
And so the million-dollar question remains: is this the year the corner is turned after dismal returns since 2001, the last time a Queensland side contested a Super rugby final?
"It's certainly got to be," says Mooney candidly. "But I'm sure there are 13 other coaches saying how fit they are and how strong they are.
"It's really obvious to me that we're better prepared in our game knowledge, we're better prepared physically, we're a very tight-knit team by virtue of the fact we've got a group of guys that are hungry.
"We've got far more depth. It doesn't guarantee success but it's a good start."
Mooney was unflappable in his first season as a Super 14 coach, making poised and difficult decisions that silenced any doubters he may have had.
He sacked the gracious John Roe from the captaincy, while David Croft was shattered to be demoted to the bench for the first time since securing a starting role in Queensland colours.
Mooney has an air of Queensland calmness but is genuinely excited about what he sees in this year's crop, which is short on experience but stacked with physical ability and added depth.
In Berrick Barnes he has a 22-year-old number 12 that has not only become a key for Queensland but a crucial cornerstone of Robbie Deans' Wallabies. Barnes will captain the side in the absence of James Horwill, the vastly improved Wallaby backrower who will miss a number of early games with a foot injury.
All Blacks flanker and former Auckland Blue Daniel Braid, the team's marquee foreign player under the new ARU rules, has raised the bar to new heights at training and added some vital punch and pace to the Reds at the breakdown.
Scrumhalf Ben Lucas is knocking on the door of the Wallabies. The man hovering on his hip, Quade Cooper, insists his days of being a backline flake are over. The shoes of Wallaby hooker Stephen Moore, now at the Brumbies, have been filled by the highly rated youngster Saia Fainga'a, who has moved from the ACT with his twin, utility back Anthony.
The experienced Mark McLinden, a former NRL star with Canberra, will patrol the rear in lieu of Chris Latham, while Peter Hynes will try and replicate his brilliant form for the Wallabies in the Cardinal Red jumper.
Hugh McMeniman is currently not injured, although Mooney could be forgiven for not letting "Madness" out of his sight between games.
Even with players of the calibre of Sam Cordingley (France), Latham (England), Roe (retired) and Croft (retired) now pages in the yearbook, Mooney believes there is reason to be enthused at what lies ahead.
"Roey and Crofty and Latho and Sam Cordingley, they were wonderful players. But one of the exciting things about this team is all of our leaders are young guys. We can take this team where we want to take it," Mooney says.
"While they are young, they are fairly experienced now. Guys like Berrick have played 40 games, James (Horwill) has played 40 games, Quade (Cooper) has played 25 games. They are young veterans now.
"Leadership isn't about age or the number of caps, it's about the quality they possess. We've replaced a group of highly experienced leaders with young leaders. And that's exciting."
A growing confidence in his own ability, reflected in his appointment as coach of Australia A, has seen Mooney raise expectations of his own. Rookie season done and dusted, he now finds himself setting loftier standards for himself and his playing group.
"My expectations of the team now are certainly higher than they were when I came in 12 months ago. I think I've had a far greater say in the players, I've had a far greater say in our preparation," Mooney says.
"I think the players will benefit from having been under me for 12 months, what my expectations are and how I want them to play the game. There's no doubt for me we will be better prepared now than we were this time last season.
"We're more mobile than we were and we're a lot faster in the backs than we were. They're great characteristics to have in a side but we have to make those elements come to the fore."
The Reds play their first trial game against the Waratahs in Toowoomba on Saturday, before further trials against the Blues in Auckland (January 30) and the Western Force at Ballymore (February 5).