Like it or not, the AFL and NRL set the agenda when it comes to defining what is "boring", and what is not, in Australia.
Those two codes, one totally home-grown and locally run, the other now virtually locally run (the NRL seems to have carte blanche to change its rules at will), both have the huge advantage of designing their games totally to suit the local audience.
Rugby, on the other hand, is a game that is administered elsewhere, whose rules are set by others (with some input by us), and which is facing some very tough decisions to maintain its attractiveness as a product.
Look back at some the rugby that was played in the early days of professionalism. As the game has become more and more professional, the size, strength, aerobic fitness, and defensive systems are now much more advanced, so attacking play is generally at a premium, with defense usually on top.
Not sure what the answer is, although obviously the attractiveness of the game is enhanced when your own side is winning. And of course, when your own side is not making egregious errors.
We must concentrate on playing to our strengths, which is to attack judiciously, using our backs creatively and cleverly. We must do what we can to keep our best players on the field for the optimal number of key games each season, and if that means some restrictions on Super rugby appearances, so be it. We must have a national coaching manual, and we must aim to reduce handling and other errors.
All stakeholders, at all levels of the game, must understand the environment in which we operate. It used to be a pretty friendly environment, back a few years ago the Wobbs were the best known, best loved, sporting team in the nation. Those days have gone, and only selfless, dedicated, work will bring the blue skies once again.
We are really up against it, as I have said elsewhere, I am less optimistic about the game's future now than I ever have been, because I think we lack the guts and willpower to do what we can, and must, to safeguard our futures.