Broadcast options for Australian Rugby

[JRugby2]

I'd be curious to know how much revenue Stan brings in compared to Channel 9 in general. And where does Stan rank in Aus subscribers compared to Binge, Netflix, Prime, Apple Tv etc

Not revenue but if you really wanted to do the math you could.

Internet TV streaming statistics 2023

Most Aussies use streaming services, and Finder's statistics tell us what they use, how long for – and who doesn't pay for it.

www.findershopping.com.au

 

[SouthernX]

That would be pretty unique no?

my smart tv has every show under the sun in the front menu. I click on something I want to watch and ask me to sign up to prime or paramount.

Ive never followed thru but my old man got on the blower to me channel surfing the smart tv menu asking me to sign him up to prime so he can watch some “straight to dvd” movie he wanted to watch

 

[Dctarget]

That's better than I expected. Interesting to see Binge so low, there are so many more things on Binge I watch than Stan. I really only use Stan for rugby.

 

[Slim 293]

From what I've seen, only Netflix and Stan make a profit in Australia...

 

[LeCheese]

From a quick look at the source it doesn't seem to list the sample size or methods to arrive at these stats - not saying they're unreliable, but would be curious

 

[PhilClinton]

Binge, Foxtel Now and Kayo all seem quite low to me but I guess because standard Foxtel offers all of that programming as well and there are still quite a few people who have that setup, particularly in the 50+ demographic.

 

[JRugby2]

From a quick look at the source it doesn't seem to list the sample size or methods to arrive at these stats - not saying they're unreliable, but would be curious

It's because it's a new article, not the actual report. They wouldn't publish unless they could back it up.

 

[LeCheese]

Understood, but I tried to find the original source of the figures and couldn't. Would be interested to see if this achieved using bandwidth metrics, persons surveyed, actual subscription numbers, etc.

 

[JRugby2]

My guess would be surveys as it would be hard to get accurate subscriber numbers from each and every service.

 

[Tomikin]

That would be pretty unique no?

Kinda what Amazon does

 

[Mr Pilfer]

Those figures are for Stan overall though, not Stan sport which is an additional cost. The numbers for Stan Sport I would imagine would be similar to Optus Sport.

 

[Brumby Runner]

That would be pretty unique no?

Isn't that what currently happens with Amazon Prime, and Paramount. Free viewing and paid subscription are both side by side.

 

[Slim 293]

Nope. 10 Play is Channel 10's free streaming platform for Channel 10 content. But in Prime you can pay to have a subscription, and then pay on top of that to view content not included within your Prime subscription.

 

[Rob42]

Those figures are for Stan overall though, not Stan sport which is an additional cost. The numbers for Stan Sport I would imagine would be similar to Optus Sport.

Yes, my only complaint about Stan is that the Sport option is kept fairly separate on their app. Games never pop up as options on the "Home" tab, you need to scroll across to Sport before you see those.

 

[half]

Ch 7 today announced major senior management cuts, Ch 9 also major management cuts and questions pertaining to its senior management style, with 10 in stalled media buy out talks via stalled Paramount stalled talks.

Wonders aloud, if being on a FTA station, has anywhere the affect it had say 20 years ago.

 

[LeCheese]

In short, it's still important https://accan.org.au/files/Reports/ACCAN Research Snapshot How Australians Watch TV.pdf

 

[Dctarget]

blows my mind that 71% of under 29 watch free to air. None of my mates do. I guess maybe AFL/SOO? Some of the women would watch the reality shows. I dunno. But nothing regular.

 

[Slim 293]

The ACMA's How we watch and listen to content report from December shapes things a bit differently...

Watching

Online video services continued to dominate our viewing preferences. Compared with
2022, more of us watched paid subscription streaming services (66%, up from 59%),
user-generated or short-form online video services (57%, up from 44%), and FTA
catch-up TV and streaming services (43% up from 38%).

Although watching FTA TV (excluding catch-up TV) fell to 52% (from 56% in 2022),
overall FTA viewing (68%) remained steady over the previous 12 months due to the
increase in FTA catch-up TV and streaming services.

ABC iview continued to attract the largest FTA catch-up TV audience (58%), however,
the growth in catch-up TV viewing was driven by 7plus and 9Now (both 41%, up from
33% and 32%, respectively, in 2021). It was also driven by older audiences (aged 55
plus).

Similar trends were seen in time spent viewing. The overall average time spent
watching video content remained stable on last year (15.6 hours per week). We are
spending more time watching user-generated or short-form online video services (up
from 3.1 hrs a week in 2022 to 4.4 hrs in 2023) and less time watching FTA TV
(excluding catch-up TV) (down from 6.6 hours a week in 2022 to 5.6 hours in 2023).

YouTube took the top place from Netflix for the most popular platform for watching
online content in 2023. Over half of us watched YouTube in a given week (51%, up
from 47% in 2022), compared with 45% who watched Netflix (down from 52% in
2022). Smaller services or platforms made inroads in 2023, with increases on 2022 for
Amazon Prime Video (from 21% to 25%), Instagram Reels (from 19% to 24%), Kayo
(from 9% to 12%), and Paramount+ (from 7% to 12%).

Smart TVs also continue to grow in popularity in Australian households, with 78% of
adults now owning a smart TV (up from 73% in 2022). As smart TV adoption
increased, standard TV ownership has fallen to 30% (from 35% in 2022).

Communications and media in Australia: How we watch and listen to content | ACMA

Explores the changes in how we watch and listen to online and offline content over the past 7 years

www.acma.gov.au

 

[Wilson]

Big part of the difference is likely that that graph is "watch any FTA". I'd wager amount watched per person (who do watch FTA) is well down for the younger age group as well as less of them watching it.

 

[Braveheart81]

A 15% drop in hours per week of FTA TV in one year from Slim's post is pretty substantial.