Strewthcobber
Simon Poidevin (60)
We don't have even have a sustainable men's gameYeah so use the popularity of the women's sevens and the funding from the Men's game to launch a 15s game that eventually becomes self sustaining.
We don't have even have a sustainable men's gameYeah so use the popularity of the women's sevens and the funding from the Men's game to launch a 15s game that eventually becomes self sustaining.
Yeah I know...We don't have even have a sustainable men's game
I think nil all draws are worse than a loss, at least a loss involves a goal.Losing always hurts teams
760,000 watched the Origin on BVOD (ie the 9now app) last night. Those in the know are saying it was probably the highest ratings ever for a live event on the 9Now app.
Makes you wonder what the strategy is there. What's the point of having Stan and 9Now?
9Now is purely to capture those who want terrestrial programming via the internet (e.g., using an Apple TV), with Stan being distinguishable as a subscription-based on-demand service. Partly a marketing exercise to align the two free 9 platforms (by name and branding) and keep Stan separate, but makes sense and is more simple imo - especially if the alternative is to have both a free and paid tier of a single platform (either 9Now or Stan)760,000 watched the Origin on BVOD (ie the 9now app) last night. Those in the know are saying it was probably the highest ratings ever for a live event on the 9Now app.
Makes you wonder what the strategy is there. What's the point of having Stan and 9Now?
Why not just have the same app with non-subscription and subscription options?I suppose 9Now still provides Nine a streaming platform for content that they can't or wouldn't want to put behind a subscription... State of Origin, Olympics, Ashes, news and other local content etc.
760,000 watched the Origin on BVOD (ie the 9now app) last night. Those in the know are saying it was probably the highest ratings ever for a live event on the 9Now app.
Makes you wonder what the strategy is there. What's the point of having Stan and 9Now?
So why aren't nine trying to get you all in on just one of their apps? They could have a non-subscription and paid access versionsI watched on 9now on my TV (via Chromecast).
Apps are my only access to FTA TV now. I would guess this is the reality for an increasing percentage of the population. While my TV can clearly receive digital TV channels, why would I bother?
It's simpler for the customer and for marketing to distinguish the twoSo why aren't nine trying to get you all in on just one of their apps? They could have a non-subscription and paid access versions
It's simpler for the customer and for marketing to distinguish the two
Why not just have the same app with non-subscription and subscription options?
I mean soon enough their plan is that either or both will overtake the broadcast TV version, but there's a pretty big risk of splintering your offerings there
So why aren't nine trying to get you all in on just one of their apps? They could have a non-subscription and paid access versions
You may, or you may get frustrated customers - particularly those who are less technologically literate. This is a secondary reason though imo - Braveheart and Slim have eloquently summarised what I agree are the core reasons.I dunno if I agree with that statement
imagine hoping the 9app and scrolling what’s on offer… you see your local club rugby you played for 2 decades ago is broadcasting their game at 3pm.
you go to select the game and says you need subscribe. No one on the channel 9 app is going to have a clue what’s on offer on Stan.
if you integrated the app and showed the Stan content on channel 9 - you might gain extra subscriptions
Bang on. Despite 7/9/10's best efforts their BVOD apps are just a replacement for linear TV when people don't have aerials, or to catch up on the latest and greatest reality TV.I get your point now after your follow up post to Slim.
I'm not a marketing person but I'd guess having lots of free content next to paid content potentially diminishes the perceived value in the paid content. The look and feel are pretty different too. Stan very much wants to look like a Netflix type platform whereas 9now and the other FTA TV apps are more shifted towards a focus on the live TV that is on right now. Finding shows you want is secondary.
You may, or you may get frustrated customers - particularly those who are less technologically literate. This is a secondary reason though imo - Braveheart and Slim have eloquently summarised what I agree are the core reasons.
That would be pretty unique no?I would honestly rebrand Stan. Call it 9Primo or 9+
id have the subscription content right next to the 9 free to air offerings in the hope that foot traffic to the 9 app drives subscriptions to the premium content.