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Broadcast options for Australian Rugby

Slim 293

Stirling Mortlock (74)
Stan currently have a lot to answer for...

For instance, why was the 4K remastered version of Stop Making Sense suddenly removed only a couple of days after it was added to the service on September 1?

Angry-Ace-Ventura.gif
 

The_Wookie

Chris McKivat (8)


DateDescriptionNetworkTotal TV National
Average Audience
Total TV National
Reach
BVOD National
Average Audience
6/07/2024TEST RUGBY: 2024 WALLABIES V WALES -MATCHNine519,0001,380,00040,000
13/07/2024TEST RUGBY: 2024 WALLABIES V WALES 2ND -MATCHNine467,0001,326,00038,000
20/07/2024TEST RUGBY: 2024 WALLABIES V GEORGIANine314,0001,004,00019,000
17/08/2024THE RUGBY CHAMPIONSHIP 2024 -WALLABIES V RSA -G2 -MATCHNine288,000803,00029,000
21/09/2024BLEDISLOE CUP 2024 -GAME 1Nine475,0001,172,00048,000
 

Ignoto

Peter Sullivan (51)
Afternoon rugby, great for crowds, never good for ratings
They also picked it on a Saturday in the middle of school sport (particularly rugby season) and also having some clubs play that day.

Better scheduling for an afternoon test is needed to reap the rewards of benefiting crowds and also ratings.
 

Strewthcobber

Simon Poidevin (60)
I’d say RA got told that was the day they were playing and decided not to go head to head with the NRL and AFL finals. All school and club rugby was done in Sydney, I think it was a pretty good call and the crowd vindicated it.
Channel nine paid a lot of money for there not to be a clash.

We shouldn't make the mistake of thinking there would necessarily be a broadcaster willing to pay more for a sat primetime spot when it's up against another big final.
 
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KOB1987

John Eales (66)
Channel nine paid a lot of money for there not to be a clash.

We shouldn't make the mistake of thinking there would necessarily be a broadcaster willing to pay more for a sat primetime spot when it's up against another big final.
You were quick, I deleted my post almost straight away as I realised Ignoto was referring to the afternoon game v SA. Anyway, I was going to reframe it pointing out the above, but also that the game v SA was a bit of an anomaly and scheduled to avoid a clash with a fairly intense program at the Olympics that same night. I think they did a pretty good job with both games, all things considered.
 

Strewthcobber

Simon Poidevin (60)
FTA ratings barely matter anymore anyway. Nine show the game on FTA because a) they have to, and b) to drive subs to Stan, c) rugby advertising is still a very valuable demographic

We have no idea how many are watching on Stan, so we are missing a huge element of the conversation.
 

JRugby2

Bob Loudon (25)
They also picked it on a Saturday in the middle of school sport (particularly rugby season) and also having some clubs play that day.

Better scheduling for an afternoon test is needed to reap the rewards of benefiting crowds and also ratings.
We'd need to be playing outside of the NRL and AFL seasons for this happen on a Saturday arvo
 

Strewthcobber

Simon Poidevin (60)
pifck0xl2xrd1.jpeg


(Average audience was 772,000, peak was 895,000. The average was a new record for the comp)

I'm always a bit surprised how relatively small the crowds/ratings are for French club rugby.

Having said that, this is all paying subscribers, so a bit different to the AFL/NRL FTA/Fox model
 

Dctarget

Tim Horan (67)
pifck0xl2xrd1.jpeg


I'm always a bit surprised how relatively small the crowds/ratings are for French club rugby.

Having said that, this is all paying subscribers, so a bit different to the AFL/NRL FTA/Fox model
I guess similar to NRL, there's 7 games (not including ProD2) each week within the one country. So, a lot of paid watchers across all the games. They posted crazy numbers for the RWC though. I think near 20 million French watched their quarter final, more than the soccer world cup.

Just went and looked up NRL, apparently their top watched game was 796,000 average for their Vegas game. But for a country that's 2.5x smaller.
 

JRugby2

Bob Loudon (25)
I guess similar to NRL, there's 7 games (not including ProD2) each week within the one country. So, a lot of paid watchers across all the games. They posted crazy numbers for the RWC though. I think near 20 million French watched their quarter final, more than the soccer world cup.

Just went and looked up NRL, apparently their top watched game was 796,000 average for their Vegas game. But for a country that's 2.5x smaller.
Average for the year being 521,600 which is great for them.

Canal+ has an audience of ~ 34M so only getting 7-800K seems tiny. Hard to compare though - not exactly apples and apples as mentioned
 

The_Wookie

Chris McKivat (8)
All Rugby audiences reported by VOZ

DescriptionNetworkTotal TV National
Average Audience
Total TV National
Reach
BVOD National
Average Audience
TEST RUGBY: 2024 WALLABIES V WALES -MATCHNine519,0001,380,00040,000
TEST RUGBY: 2024 WALLABIES V WALES 2ND -MATCHNine467,0001,326,00038,000
BLEDISLOE CUP 2024 -GAME 1Nine477,0001,243,00047,000
TEST RUGBY: 2024 WALLABIES V GEORGIANine314,0001,004,00019,000
THE RUGBY CHAMPIONSHIP 2024 -WALLABIES V RSA -G2 -MATCHNine288,000803,00029,000
SUPER RUGBY PACIFIC 2024Nine179,000730,00011,000
TEST RUGBY: 2024 WALLABIES V NEW ZEALANDNine283,000584,00022,000
SUPER RUGBY PACIFIC 2024Nine139,000545,0007,000
 

JRugby2

Bob Loudon (25)
All Rugby audiences reported by VOZ

DescriptionNetworkTotal TV National
Average Audience
Total TV National
Reach
BVOD National
Average Audience
TEST RUGBY: 2024 WALLABIES V WALES -MATCHNine519,0001,380,00040,000
TEST RUGBY: 2024 WALLABIES V WALES 2ND -MATCHNine467,0001,326,00038,000
BLEDISLOE CUP 2024 -GAME 1Nine477,0001,243,00047,000
TEST RUGBY: 2024 WALLABIES V GEORGIANine314,0001,004,00019,000
THE RUGBY CHAMPIONSHIP 2024 -WALLABIES V RSA -G2 -MATCHNine288,000803,00029,000
SUPER RUGBY PACIFIC 2024Nine179,000730,00011,000
TEST RUGBY: 2024 WALLABIES V NEW ZEALANDNine283,000584,00022,000
SUPER RUGBY PACIFIC 2024Nine139,000545,0007,000
I read a lot of positivity in these numbers. Considering Rugby is almost exclusively behind a paywall on Stan - there would be a lot of fans who would still use Stan to watch tests out of pure habit and artificially reducing these numbers.
 
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