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Broadcast options for Australian Rugby

liquor box

liquor box

Peter Sullivan (51)
I hope the Matildas improve and keep being as popular as they are, it will be interesting if they have some below average games, particularly if they string together a few 0-0 draws in prime time how the ratings will be impacted.
 
Derpus

Derpus

Nathan Sharpe (72)
Yeah I love the Tilies hype but they aren't that great. They were pretty poor at the Olympics. I think that they still attract such attention even though they aren't the best in the world is a good thing.

Australians are truly terrible fair weather fans. Some of the worst.
 
The Ghost of Raelene

The Ghost of Raelene

David Codey (61)
I like their buzz because anything to keep young women in sport the better. They quit it too soon and this might help drive some kids to play a few more years of anything.

They hit the right time media wise and the big focus on female sport with a bit of WC run even though they lost as many games as they won. What would Rugby do for that kind of positive media spin.
 
Strewthcobber

Strewthcobber

Simon Poidevin (60)
I have kids at the right age to be influenced by this. It's been incredible to watch

There are more girls signed up to the soccer club than boys now, and it's flowing over into cricket as well off the back of the good work that sport has done. AFL getting a bit of a bump in a non-traditional area

Unfortunately both rugby codes are shrinking across the board without the same growth in girls in our area at least
 
barbarian

barbarian

Phil Kearns (64)
Staff member
Derpus said:
Yeah I love the Tilies hype but they aren't that great. They were pretty poor at the Olympics. I think that they still attract such attention even though they aren't the best in the world is a good thing.

Australians are truly terrible fair weather fans. Some of the worst.
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I just think we're so spoiled for choice. Sport is about narrative, and for the last 18 months the Matildas has been compelling because they've played games that have mattered. It doesn't get more important than a World Cup on home soil, and then an Olympics. No sport can match that.

Now it might be a bit of a comedown as they go into an Asian Cup, but they've got enough goodwill from the above run that it will last at least a year or two.
 
half

half

Dick Tooth (41)
I think you are right I also can't see them holding on to there current position with lessor games.

Having said that the current CEO of FA is a very clever and capable bloke. He has built up their nation sides in the market place and connected well with government.

He plans to establish Soccer as the nations favourite national teams. Big call but even if he falls he will challenge rugby for sponsors and media.

No reason to panic, but we should react
 
half

half

Dick Tooth (41)
Over a few Hunter Reds on Sunday afternoon, had a long conversation with a mate and his son. The son owns and runs a sports retail outlet and they both are very close to sport in general way, and given the store / shop sells lots of things the son in particular is across many sports.

The conversation was around were do people go to for sport and media in general. According to the son, FTA TV was well behind online things like youtube, ticktoc etc, in brand and general awareness in people walking into his store.

Anyway the gist of the conversation centred around how important FTA is today and moving forward. Personally I watch very little FTA my wife on the other hand watches a lot of FTA. For me its specific shows like the News or a sports event. But back to the conversation, as we move towards say 2030 how important will FTA be and more importantly if we are headed in a streaming direction how to you entice new folk to a streaming platform.

We drew no firm conclusions apart from FTA is in fairly rapid decline. FTA will still be important but way way way less than in years gone by, further to keep in the public eye you need a strong, visible and expansive junior competition.

The son made I think the best comment in that he said those running sports must get very good at telling their story in a way that both attracts interest and respect and he said very few Australian sports leaders do that today.
 
hoggy

hoggy

Nev Cottrell (35)
As someone with 14/15 year old's (really need to update the profile pic) I would say kids are watching just as much TV as we did, but they are watching it on there phones, they are simply sourcing content from different suppliers youtube etc.

As to physically watching TV that is pretty much zero unless forced to by us, the one thing I have noticed is the short attention span/clips, everything is one or two minutes, getting them to watch something as long as a movie is a stretch, and also just the sheer volume of content available to them, so much that it makes it hard for any train of thought or theme to last any length of time.
Not sure how this plays out as they become older and have young ones or where technology takes them.
 
Strewthcobber

Strewthcobber

Simon Poidevin (60)
The lesson here is to make sure your sport doesn't have mysterious 3 min long gaps of dead time, else everyone will get on their phone and stop paying attention.
 
liquor box

liquor box

Peter Sullivan (51)
Most of the gaps in NFL are understandable, it is when the offence and defence switch over.

An NFL fan would watch rugby and wonder why the game stops so that a shoelace can be undone and done up again prior to every scrum.
 
JRugby2

JRugby2

Bob Loudon (25)
A rugby fan would watch the NFL and wonder why they need a separate group of blokes for offence and defence (unless that rugby fan grew up in the Quade Cooper era, I suppose)
 
Highlander35

Highlander35

Steve Williams (59)
NFL Redzone seems like the obvious solution to that particular problem.

Doesn't really have an analogue in Union though. Outside the European Cup there's rarely a situation where within a single competition where more then 2 games are going on simultaneously.
 
Strewthcobber

Strewthcobber

Simon Poidevin (60)
I think it's more than when there is a break in NFL, everyone knows what it's for, how long it's going to take, and broadcasters and the stadium can slot in whatever distraction they have ready to keep the masses happy.

With union we all mill around wondering what's going on as someone ties their shoe lace for 5 minutes, and there's nothing else going on except the sound of thousands of people turning on their phones
 
dru

dru

David Wilson (68)
half said:
News are reporting Football Australia penned a 200 million four year deal for the Socceroo's and Matilda's, with ch 10 / Paramount


A-League is separate and independent from this.
Click to expand...

From this point on, starting here, I am formally reporting posts like this about Football, not rugby, to the mods. I encourage everyone else to do the same.

I've been more supportive of Half than many, but I'm done.
 
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