As a 27 year old in Sydney, most Saturdays I'll have either a friends birthday, an event, or a family commitment.
It's very, very hard to catch a Wallabies game given this as most of Australia simply don't care. My AFL-loving friends don't really have this problem, as entire friendship circles will build their calendar around big games.
I watched every game of the French series, and I adored the game last night. Friends who would've never given a single shit about rugby union were super active in the group chat, and it's no wonder to me the viewership was good.
If you can't dominate the mainstream, fight for territory on the fringes.
I love mid-week tests.