So after 20 yrs of Super rugby the fact that it is slightly more popular than when it was amateur is okay.
Exactly how is the NRC going to develop the domestic market, a 6 week 3rd tier development competition specifically aimed at supporting the Super teams is some how going to gain the ARU market share, believe that and i,ve got a bridge to sell you.
It is a lot more popular than when it was an amateur sport.
The NRC is the same quality of competition you would have as the premier level of rugby (under test matches) in Australia. How would that reinvigorate the code or get it on FTA? In fact your alternative would probably be at a lower quality than the NRC because not only would the Wallabies players leave Australia, so would the next best 30 or 40 guys capable of getting decent contracts overseas.
You think it would replicate the A League? Try the NBL, if that. Rugby and soccer are very different. At the top level soccer was run terribly in Australia for decades. Now that it's being run well (and a big injection of investment pumped into it) the A League has gained the support of a % of its enormous base of participants, fans and casual fans. A base much, much bigger than rugby's.
If the A League was the highest quality competition in the world you can have no doubt that it would be significantly bigger than it is. You only have to see the crowds teams like Liverpool and Manchester United have attracted in Australia for pre-season warm up matches. There are many big soccer fans in Australia who don't watch a lot of A League and follow the English Premier League or other leagues a lot more passionately. I'd bet you anything that if Australian soccer clubs were part of the highest level of competition in the world it would be bigger than the AFL and NRL.
Creating a new domestic structure in place of Super Rugby would both shrink the pie, and cut it into more pieces. The only possible way it could work would be if this new competition and its immediate expansion teams were bankrolled by very rich individuals. Do you have rugby's Frank Lowy lined up?
Fact is that the expansion of Super Rugby through the conferences model can achieve all that you hope for. As the competition grows globally Australian rugby will benefit and will continue to expand the game further in Australia, creating more local content - both in the Australian or Australasian conference of Super Rugby and in the NRC. Super Rugby has a unique selling point compared to the other codes - genuine world class international competition. Lets celebrate that. Super Rugby is epic and if given more focus and promotion could make domestic competitions like the NRL and AFL seem insular and plain.
What I would like to see is for the SANZAR unions to stop seeing Super Rugby's primary purpose as developing test players, and instead try and turn it into the biggest and best competition it can be in its own right. The NFL of rugby. The goal should be for it to become a (much) bigger source of revenue than the Wallabies.