^^^^^
Wam & TOCC
Wam, TOCC is spot on and an issue with RA is their inability not only to react to changes around them but to assume what worked in the 60's, 70's & 90's works today. Hopefully Castle can do a lot to add to our digital platform.
But to highlight this on Thursday night FFA played a E-Sports version of the A-League. The early results are making broadcasters rethink sports broadcasting.
Should we also do something similar, this is the under 30 market.
It’s a beyond interesting article in smh. How much can be read out of these figures ????? don't know but tis interesting.
http://www.smh.com.au/sport/soccer/...r-hit-than-aleague-games-20180216-h0w87y.html
Gamers using A-League teams while playing FIFA 18 is proving more popular viewing than actual A-League matches after the launch of Football Federation Australia's E-League attracted a larger audience than the average ratings for the competition.
The FFA dipped its toe into the rapidly growing world of competitive video gaming, E-Sports, with the launch of its E-League on Thursday night. It attracted an audience reach 16 per cent higher than the average A-League match, raising questions over the direction of sports broadcasting.
Over more than four hours, gamers representing each A-League club played against one another as part of a FIFA 18 competition broadcasted live online. The E-League's opening night attracting 138,000 viewers on streaming network, Twitch, as well as Fox Sports' website, with figures from that broadcaster yet to be confirmed. The shock success of the E-League meant it had a broadcast reach well above the average A-League audience on Fox Sports network this season, which has dropped to 119,000, according to the FFA.
"We were really pleased. You never know what you're going to get, 138,000 people watched part of the show on Twitch and we haven't got the Fox Sports stats yet," FFA's head of commercial, digital and marketing, Luke Bould, said.
While its audience reach was higher than A-League games, it fared similarly to the competition on social media and attracted 1.62 million impressions to the average of 1.7 million for A-League matches. The E-League attracted a larger social media following than any other streamed event covered by the FFA, including major press events such as the unveiling of Socceroos' new head coach, Bert van Marwijk, a fortnight ago.
"That's the strongest thing we've ever done in terms of social platforms, whether it's live press conferences, it's by far the strongest thing we've ever done," Bould said. The FFA, in conjunction with EA sports, are dove-tailing off the success and popularity of the FIFA video game series to help raise the profile of the A-League with a younger audience.
"We're being entrepreneurial, we're taking a risk. We have to be there and for us it's a strategic advantage, there's a million plus people playing this game and we don't have enough fans of the A-League. We can try and influence them through this media," Bould said.
Under the E-League regulations, each of the 10 A-League clubs selects one gamer to represent it on each of the two most popular consoles, Sony's Playstation and the Microsoft X-Box. The representatives must use at least three players frome their respective A-League club's in their FIFA Ultimate Teams. Several of the representatives of each clubs are E-Sports "athletes" who earn considerable salaries from playing FIFA.
The popularity of competitive video gaming has soared internationally and while the FFA are unsure exactly of its impact on the A-League, moved quickly to seize the competitive advantage of the FIFA series over rival codes and hope it will provide a much needed boost to the profile of the A-League. They admit they cannot predict its impact.
"It's not a fad, it's not going away, but it will change and evolve vary quickly," Bould said. "It's absolutely an opportunity to put the A-League brand and some A-League players in front of a new audience. I don't see it replacing sport but I see it growing. I don't think we'll be in a position where we won't watch people running on football pitches – certainly not in my lifetime – I hope, and I believe it will be complimentary, but nobody knows where it will end up."
The E-League will also serve as qualification for the FIFA eWorld Cup. E-Sports has been flagged to enter the 2024 Olympics in Paris. Western Sydney Wanderers lead the E-League after the first round.