The Bronco's are a publicly listed company on the ASX.If he bought a pup, he can hardly evince surprise when it pees on his carpet. And, by the way, how many examples are there of private ownership generating a profit in Australian sport?
There are failed ventures everywhere you look.
However, regarding the Rebels, it's not really about generating profit though. There's probably zero money to be made out of rugby in Melbourne for the next 5 years.
The ARU has come out and said they have been considering cutting a team since 2011.
This, coupled with the Rebels having to "show cause" to remain in Soop is literally a slam dunk in legal terms. Cox has the ARU bent over the barrel. The ARU biggest problem is that Cox knows the ARU has a $30mil chequebook to wind up a franchise and his lawyers are licking their lips.