Imperium, owned by Andrew and his wife, has $100m annual revenue, and the Rebels are probably just a way to advertise and funnel patrons to his TGIF chain of restaurants. Plus he gets his own sports team to play with. Man cave wet dream.
Losing $2m a year on the Rebs might be a tax-write off bit of pocket change.
Daz, respect your perspective and team loyalty on this issue but I do think you underestimate:
- the severe cash losses that can start to accumulate when a State RU's financial and commercial performance badly deteriorates. The fixed costs are very high to run a full Super rugby department and team and you can't reduce them materially or you just run the risk of worsening the cash position with continued team failure, loss of sponsors, lowered gate income, etc.
- equally, from 2017's low base, the incremental (ie on top of current operating cash losses/investment) cash investment in a new coaching group, better squad etc etc that will be required to effect a credible turnaround plan for the Rebels, a plan that would require at least a 3 year investment horizon to justify let alone the obvious risks - both local and SANZAAR/ARU induced - entailed is so doing
IMO, an astute Cox will be privately very concerned over these factors. His inner attitude and assessment of them won't be just 'who cares, it's a fun hobby'. You don't build the sort of wealth he has by being happy about losing millions upon millions of your own capital via the continuous indulgence of commercial failure.