I'd like to weigh in here - pertaining to Rugby in Aus more so than for NSW or so.
Given that Rugby Union in your country is not as popular as several other sports not only do you have a smaller player pool, but in some instances your best naturally talented players are playing other codes.
Still, the difference a coach can make is outstanding given what has transpired with England since 2015 and they have not been playing particularly fancy rugby, but certainly they got belief back.
Similarly, the best brains are probably coaching other codes in Australia and we've seen those brains being picked for Rugby Union's purposes from time-to-time. You'd be more motivated I reckon to coach a game which houses more opportunities and also more interest and money.
Over here we have rugby league or some other rugby code team called the Rhinos (shows you how much I know about it) and they suck. That's because the code over here may be even of lesser importance than rugby union is in Australia. It does not reflect the quality of our athletes, but their distribution within the system and so too for the coaches. Hardly anyone here may know how to coach rugby league.
I think I've seen a 2 min clip and it could have been some other aussie football rules I had been watching for all I know, I can't remember.
Given this, you're not doing as well as you have traditionally, but you're still doing pretty well, particularly at national level.
From what I understand there's an inherent lack of appreciation for rugby union in its entirety and I believe other codes in Australia is causing this. I have read over here that scrums are boring and lineouts are boring and so on and so forth. You guys want to see a running game, we all do, it is fun to watch, but for those of us who are purists we enjoy other aspects of the game very much as well - it is what we know in NZ, SA and Wales for example. When we want to see pure running and explosive entertainment we watch 7s.
Herein lies the problem, how do you make someone appreciate another code? I'm not going to start watching hockey overnight for example even though I respect the game in its own right. If I'm not watching it I'm not going to be inclined to play it or have my children play it - nor are the schools or clubs since there's not as much money in it over here.
This is the same reason Phibbs and other backline players are always signaled out when things go wrong, whereas if you look at it the guys that should make their jobs easier so they could flourish are lacking or under-performing.