Scotty
David Codey (61)
I took a stab in the dark.
I've done some more research and the SANZAR TV deal is heavily weighted towards test rugby (or at least the deal was when it was the Tri Nations. It is about 2/3 - 1/3). I have no idea whether disbanding Super Rugby would have an impact on revenue from Supersport South Africa for the Rugby Championship as they provide a big contribution.
I just don't get why FTA television would suddenly have a massive interest in rugby if there were more provincial games between us and NZ. That is where the revenue would drop off would occur. As it stands, Foxtel sells a lot of subscriptions because of the rugby they have available. For FTA it is not a big drawcard because the games rate worse than re-runs of Two and a Half Men.
I also don't think more viable primetime content is necessary for FTA. If you look at the NRL, Channel 9 pay a fortune to show one game live on Friday night, one game delayed on Friday night and a slightly delayed game on Sunday. Super Rugby could already provide that if there was a FTA demand for it.
I think the best path for the ARU to take with Foxtel would be to try and get Channel 10 to simulcast one game a week on Saturday night. They could show it live and being only one game, it wouldn't detract from Foxtel's product that sells pay TV subscriptions.
No, you are right, there would not be a sudden interest, but I suspect over time it would occur.
Channel 9 and league is a good and bad example in support of what you say. On one hand you could argue that rugby could provide as many games as league does to them currently (although it would be difficult to get 3 primetime games each week out of the current arrangement).
On the other hand, have a look at who plays in those primetime games each week. Normally there is a game directed at the Qld viewers and another directed at NSW viewers. The Broncos are on primetime pretty much every week because they are a big draw card. I suspect with more ability to have the popular teams playing in primetime, that rugby would be an attractive prospect to FTA.