The Wallabies brand has a HUGE potential. Only a win against the ABs and the facebook site get something like new 20k followers!
Almost 500k followers ATM
So that's the first step: Big wins at Test level. If u beat the ABs commonly, then win the Bledisloe several times in a decade, the brand will grow. That will attract investors and new supporters.
Little things first and then the complex things. Must first be recovered an average attendance at ANZ of not less than 80k and 50k for Suncorp. Then get attendance of +50k in nontraditional places like Perth, Melbourne, Adelaide, etc.
There is much potential here, the main thing is to be successful on the field