So it's the quality of entertainment. People will travel for the Aus Open/Grand Prix/AFL matches. Obviously not saying these are similar but how do we get Super Round to be more attractive?
I think it's all still a question of marketing - there doesn't appear to be a hell of a lot of it outside of Melbourne. Even in rugby circles up here you're just hearing that it's on from a broadcast perspective, not that much about the event itself. I know Stan has a little bit during the week, but that's too late. It probably doesn't help having it so early in the season either, it's hard to generate buzz for it before the season itself has started. The trade off latter is all the local competition for eye balls with AFL, but if the goal is to bring people in from out of state that shouldn't matter as much.
Additionally there really should be more of a push for group tours for club supporters led by former players, like they run for the world cup - e.g. Reds tour with Horwill and Higgenbotham with events planned in and around Melbourne alongside the games. They're not going to bring in huge numbers, but once you have a base of committed groups it's much easier to run supporting events through out the weekend in addition to the rugby.
Basically this sort of thing, but at a smaller scale:
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