RWC 2027 Australia

[mst]

So the only competitive team from Aus every year gets zero games and fucking Adelaide gets 5 games?

It is why I love Australia Rugby so much. Fuck success, this is about quick cash and self adulation. $100mil will keep the game on life support going for a bit longer right?

Post RWC, RA will be like a teenager leaving a brothel - feeling victorious, but having blown the cash, entourage gone having milked the party, and that dawning reality setting in that again of being alone, lost on an empty backstreet (probably in Canberra), with no idea what do or where to go.

Fuck it. At least we can watch a Redtahumbies V Twiggymen 22 game round robin for the AU Club championship.

 

[mst]

In a case like this population (or percentage of it in attendance) is irrelevant - one person spends the same as another, whether they're one of 10, 100, 1,000, or 1,000,000.

The only real relevance local population has is as an indicator of the addressable market, which favours the larger population centres.

Spot on. So 100K of casual sports watcher to a one off game does not translate to support of Rugby for a season of games.

It raises cash yes, but not interest or develops a loyal supporter base. Both are the key metrics in TV and sponsorship deals. A good crowd in ADEL does nothing to help the Reds, Tahs. Brumbies or Force.

 

[Wilson]

Spot on. So 100K of casual sports watcher to a one off game does not translate to support of Rugby for a season of games.

It raises cash yes, but not interest or develops a loyal supporter base. Both are the key metrics in TV and sponsorship deals. A good crowd in ADEL does nothing to help the Reds, Tahs. Brumbies or Force.

Helping the Reds, Tahs. Brumbies or Force is wholly irrelevant to world rugby's decision on where games should be played. A home world cup already does a mountain to help these sides, beyond that it's World Rugby's responsibility to put on the best possible tournament and maximise profits to help the game worldwide.

 

[stoff]

Spot on. So 100K of casual sports watcher to a one off game does not translate to support of Rugby for a season of games.

It raises cash yes, but not interest or develops a loyal supporter base. Both are the key metrics in TV and sponsorship deals. A good crowd in ADEL does nothing to help the Reds, Tahs. Brumbies or Force.

The cash is what helps them. They all rely on RA money to survive. RWC has always been about refilling the coffers, not growing the game. It’s arguable that getting eyeballs on the game in Adelaide would be more beneficial for future tv deals as you are exposing new fans, instead of the existing ones.

 

[WorkingClassRugger]

Unless we either see a huge upset next week in Switzerland or somehow for the 3rd time they manage to get disqualified for an ineligible player Spain have all but secured their place in the RWC with a 54-23 win in Madrid early this morning.

 

[Wilson]

Unless we either see a huge upset next week in Switzerland or somehow for the 3rd time they manage to get disqualified for an ineligible player Spain have all but secured their place in the RWC with a 54-23 win in Madrid early this morning.

Have a feeling they'll surprise a few come world cup time, their recent world cup disqualifications have left them flying under the radar, but given the success of sides like Portugal and Uruguay you'd expect Spain to be similarly competitive. Hopefully they can get a solid bit of rugby against tier 1 sides before 2027 so they come in primed.

 

[Sir Arthur Higgins]

Probably said here but I do like the semis and final in one city.
Would be nice if quarters were more spread
Sydney Melbourne Brisbane and Adelaide so all close enough.

 

[Sir Arthur Higgins]

I guess sales for mcg final wouldn’t make a difference to RA pocket? In which case play it at a better stadium.
Assume metro running to stadium aus then?

 

[Braveheart81]

I guess sales for mcg final wouldn’t make a difference to RA pocket? In which case play it at a better stadium.
Assume metro running to stadium aus then?

Don't think so. Just the existing train line.

The other metros in progress will be up and running though.

 

[Strewthcobber]

I guess sales for mcg final wouldn’t make a difference to RA pocket? In which case play it at a better stadium.
Assume metro running to stadium aus then?

Current date is 2032 I think

 

[mst]

Helping the Reds, Tahs. Brumbies or Force is wholly irrelevant to world rugby's decision on where games should be played. A home world cup already does a mountain to help these sides, beyond that it's World Rugby's responsibility to put on the best possible tournament and maximise profits to help the game worldwide.

Not relevant? So while WR (World Rugby) is doing the usual cash grab and "maximise profits to help the game worldwide", it's hard to miss that most Nations, their competitions and teams are struggling financially. The game is financially unsustainable and shrinking.

So there is fundamental issue that a WR (World Rugby) cash grab won't solve. Like all sport, the lack of bums on seats and viewers is doing damage. Slowly the domestic competitions are fast became unsustainable and irrelevant and it slowing heading towards more amateurism. Unions are already desperate and playing more International games to raise revenue than for real competition. It is WR (World Rugby)'s responsibility but they are clueless and believe that cash will continue to bail the game out and are pushing the problems off on the Unions at a hefty cost via loans (with interest).

A home WC does little as its only going to attract a casual audience. It's the same as the olympics (and might soon be having hosting issues similar). We all tune in or turn up to support the Aussie athletes, but for the in-between years until the next games, we don't have any interest in what they do or who they are and it's rare you will see much press about them unless you are looking for it.

 

[mst]

The cash is what helps them. They all rely on RA money to survive. RWC has always been about refilling the coffers, not growing the game. It’s arguable that getting eyeballs on the game in Adelaide would be more beneficial for future tv deals as you are exposing new fans, instead of the existing ones.

Yeah, so RA own 2x Super Rugby teams that on a worst case could cost $30mil a season each to keep afloat, which if they have a TV deal, RA will be obligated to keep paying for. Take out other costs associated with all things Wallabies and RWC (was well over $10mil last RWC) and that $100mill ain't going very far. Then there is the RA debts to be paid.......,...and I will PMSL is the Rebel win the legal war andRA has to pay.

 

[mst]

I guess sales for mcg final wouldn’t make a difference to RA pocket? In which case play it at a better stadium.
Assume metro running to stadium aus then?

No difference. I believe RA has the $100mil and that's it. All gate, TV, sponsorships etc goes to WR (World Rugby).

 

[Braveheart81]

Not relevant? So while WR (World Rugby) (World Rugby) is doing the usual cash grab and "maximise profits to help the game worldwide", it's hard to miss that most Nations, their competitions and teams are struggling financially. The game is financially unsustainable and shrinking.

So there is fundamental issue that a WR (World Rugby) (World Rugby) cash grab won't solve. Like all sport, the lack of bums on seats and viewers is doing damage. Slowly the domestic competitions are fast became unsustainable and irrelevant and it slowing heading towards more amateurism. Unions are already desperate and playing more International games to raise revenue than for real competition. It is WR (World Rugby) (World Rugby)'s responsibility but they are clueless and believe that cash will continue to bail the game out and are pushing the problems off on the Unions at a hefty cost via loans (with interest).

A home WC does little as its only going to attract a casual audience. It's the same as the olympics (and might soon be having hosting issues similar). We all tune in or turn up to support the Aussie athletes, but for the in-between years until the next games, we don't have any interest in what they do or who they are and it's rare you will see much press about them unless you are looking for it.

This seems as much an argument in favour of World Rugby's decision to not play games in Canberra as it is against it.

If the RWC only attracts a casual audience that won't do anything for the Brumbies long term then why would World Rugby sacrifice revenue and attendance to play games in Canberra?

 

[Strewthcobber]

A home WC does little as its only going to attract a casual audience. It's the same as the olympics (and might soon be having hosting issues similar). We all tune in or turn up to support the Aussie athletes, but for the in-between years until the next games, we don't have any interest in what they do or who they are and it's rare you will see much press about them unless you are looking for it.

How do the Matildas (and rugby in Australia immediately post-2003) fit this theory?

 

[JRugby2]

World Rugby probably aren't too worried about bums on seats at the test level either.

This is a blatant guess, but I'm sure if I could be bothered to do the work - I'd find that their attendance rates for tests involving the top 10 nations would be around 85% of max capacity. Same with TV viewership (especially in Europe).

For better or worse WR (World Rugby)'s whole business model is about getting from one major event to the next and maximising the profits from each of them.