Unless there is a change to the rugby calendar i don't see anyway a sevens comp could be introduced, at least not one which would feature the best rugby players in the country..
Dec-Feb is 5 weeks of holidays & pre-season for the professional players, firstly its a mandated break for players by the CBA and secondly super rugby clubs won't want to have a tournament run during a pre-season which is already quite limited in length.
Feb - Aug: Super Rugby
Sep - Oct: NRC/ITM/Rugby Championship
Oct - Nov: Spring Tour
Nov - Dec: Holidays
Dec - Feb: Pre-Season
There simply isn't any room in the calendar for a 3 week tournament where either the Wallabies or Super Rugby teams aren't playing. So i think you have to rule out including the top 35 Wallaby squad members in the country, which really only leaves one window for some form of tournament, and that would be in the July Test Window.
Welll, the article provides a window in November for it to be run and won over a 20 day period. If you start it on October 31st it would have run its course by November 20th.
As for as I am aware, November isn't a holiday month anywhere in Australia. Not that it matters. The BBL runs over 8 weeks from December through January and hardly struggles for crowds let alone ratings. Yes, while I am aware that the BBL is Cricket it still doesn't mean we cannot at least try.
Finally, the BBL runs essentially its entire season without any or very little involvement of the Test squad. It's effectively domestic 'no-namers' plus marquees who many of the audience probably know little about anyway. Hasn't hurt it in anyway. Besides, looking honestly at it, how many of our current Wallaby team has a significant public profile. Two maybe three.
I like the idea of a national club championship but not as our primary commerical product. What it would be perfect for is 1)participation and engagement and 2)talent identification.
Give each of the premier clubs in each respective state automatic entry into their State Championship tournament. From there split each city up into gepgraphic based regions alongside the traditional coutnry regions. Within each region run multi-divisional regional leagues spanning social to competitive over a 6-10 week period. This would allow for a maximisation of participation while also allowing for athletes from different spots to enter for the opportunity to try and progress. Make it open to all comers. Teams nominate which division they want to compete. Either social or elite. Social is then broken into sub-categories like lightweight, open, heavyweights etc to maximise involvement. Elite compete within themselves. After the final of each regional league a regional select squad is chosen to then compete against the premier clubs in their respective state tournament.
Teams qualify for the 16 team national tournament as per the structure already proposed a little earlier in the discussion. Though, this doesn't mean you would have to get to this point to be seen. The idea of regional selects alongside the premier clubs is to allow for the best possible talent to be identified at the state level.
This structure could be run post 15s club season. This would allow the teams in the proposed Sevens series to look at the best talent outside of their current squad in their respective states.