amirite
Chilla Wilson (44)
ARU survery for the NRC is up.
https://t.co/LkrM5IUGcq
I am having a chat with the ARU next week about potential improvements next week so again feed in anything here.
I probably need to go back through this thread and distill a few things.
We all talk about their being a lack of NRC content/media being a key issue, of which G&G is one of the shining beacons.
A bottom-up content marketing strategy should be explored more seriously. Personally, I would incentivise clubs/rugby community groups (or politely ask them) to create content which is shared through professional channels.
For example, is their a son of X town being selected by Qld Country? Instead of getting the Reds media team to write about it with a quote from his Dad, why not get the local junior coach to write an article? From here, the club shares it and the Reds share it. Everyone benefits from the cross-promotion and REAL community links are established beyond the cosmetic ones that exist currently.
I believe an effective content marketing funnel could be build on this model.