RedsHappy
Tony Shaw (54)
It really just depends on framing. Sure, a bunch of people will jump up and down about "not aiming to win every game". But that's a fairly juvenile position to take -- of course they're trying to win every game! I just think it was a mistake for Link to talk up the return of attacking, exciting, daring, etc. rugby before any games had been played.
It's not a major issue, just not what I'd have advised if I was running his or the ARU's comms strategy. It's too short term -- you get a nice hit or two in the media, but then you set up a failure narrative if you don't deliver. And delivering immediately against the All Blacks was always going to be hard.
Precisely Richo.
To which I'd add:
- genuinely confident teams and players don't need lots of raa-raa and big talk re their prospects and convictions of success and so on. They just stress their objectives, and little else, cut out all the fluff. Note the very different ways the ABs handled their media stances re the team pre-Bled 1 to the way we did.
- equally, as you say, by over-stoking fan expectations we set a recipe for rapid disillusionment and being more deterred by failure to win than might otherwise be, or should be, the case. IMO, better to attempt to take our fans on an intended journey of improvement and improved results over time and a story as to what the new coach is aiming to achieve, and then let better actual results - say a Grand Slam win via the EOYT - do the talking.
We all recall no doubt HRH McCaw's statement in his autobiography how he loved it when the Wallabies appeared over-confident and talking themselves up pre-game, as that's precisely when they'd often played their worst and were relatively easily beaten by the ABs.