@NationalRugbyChamps, Welcome to Gaggerland. Good to see you aboard. There is only so much you can do in the twittersphere.
Lots of fun to be had here.
In terms of Marketing, I reckon you NRC needs to be pushing its product right now, targeting the Shute Shield, John 1 Dent, BrisVegas Prem Rugby and other comps in state and regional centres. The punters need to see it as a simple and logical adjunct to the Shute Shield, John 1 Dent etc.
There is some good excitement happening in the Shute Shield at the moment. The current tribes need to be given reasons to adopt their new tribes. Easy for some, as there is a good geographic mapping, Manly ->Rays, Parramatta -> Rams, Brisbane City and the rest, ACT -> Canberra Uni Vikings etc.
There are some areas where the current rusted on supporters probably feel a degree of disenfranchisement, (Wicks, Beasts and Hobbits) and some efforts may need to convince them that the NSW Country Eagles and Sydney Rams (respectively) are the tribal bandwagon to get on.
Don't underestimate the reach and influence of ABC TV Shute Shield Coverage. NRC need to get updates introduced into the weekly 1/2 time Rugby Wrap segment.