Looking at crowd figures, linking the NSW NRC Franchises to Shute Shield clubs, either through the one club stand alone model - The Corporation and The Stars, or Randi-Wix and Dwyer's Dreams, or the multi club model - Joint Venture like the Rays or the Geographic Marriage of Convenience like the Rams, seems to be a flawed business model.
Like Qld, the central body should step in and run things in a benevolent dictatorial manner. Therein lies the problem. Who is the central body, and do they have the necessary skills, finances, knowledge and competence to do so?
History seems to suggest that NSW RU is not capable of performing in this manner. Waratahs Ltd have a very limited mandate, and bugger all $. Sydney RU can't even manage to run their own web site, let alone a NRC franchise/s. NSW Country produces some great players who go on to bigger and better things after they move to the big cities, but at least they can run a web site. It is somewhat telling that the NSW Country Eagles is completely independent of the NSW Country RU.
If there was an easy solution, it would already have been implemented. Perhaps the ARC imposed version of Fleet, Rays, and Rams would be best but like suggested above the Fleet is a Middle East problem given entrenched tribal parochialisms. The ARC model ran out of money. At least the current model seems to have finances secured, even if they are not generating much revenue from the gate. Ultimately money talks, and the ARU have to deal with the mobs that have the money, and the ability to absorb losses while the competition establishes a place in the Sporting landscape.
I think that the higher level marketing and PR interns could do a better job to raise awareness, particularly through their social media channels where the cost per set of eyes is relatively low.
Green and Gold Rugby, the Roar and Rugby News are providing outstanding NRC coverage, but by and large only the rusted on are consuming that coverage.
How good would it be if that coverage was promoted through the massive databases of other rugby bodies, high profile players, and rugby tragic celebrities?