This is a great ideaI personally think Kayo/Fox is a better move than having it on Stan. We are talking about one of the biggest subscription bases in Australia. However I do like the idea of some FTA. Perfect world for me would be having FTA offering 1 game a week but that 1 game been the state where the broadcast is sent to. This is what happens in US sports. FTA offers the local team and then needing to subscribe for the remaining games. It even happens here in Aus with AFL, QLD gets different FTA games to what Victoria gets sometimes.
For the record I think Stan has done a great job, however Stan sport doesn’t have a large audience
I posted recently about the Las Vegas Golden Knights Ice Hockey team is offering its own platform for $69 per year for all their games. I like the concept for engaging your direct audience. Others will still get a league wide pass but a lot of casuals only want the local side IMOHow to word this without inflaming the more traditional posters. My stance has always been from the late 90's when per team Rugby was the highest paid code per team and per game and had the second best attendance, we needed to develop a National Domestic Competition, as position I held until a couple of years ago, when i said we are no longer strong enough to develop a NDC .
Further I said I don't know what to do anymore as we are right now past a recovery to a much better place.
Having said all this, I just read a US article on big tech, and how they are getting involved in sport, I have copied only part of the article, what stands out for me is totally new competition and the answer just maybe if we can alien Rugby to somehow connect into the newer hhhmmmm say actives or sports, if streaming is the new God then the young are who we need and thats were our investment should be, its clear in the US anyway Football is connecting to the young.
As I said our investment should be aimed at the young,
To the copied bit
"""
The woes of legacy leagues are unlikely to stop tech titans from acquiring even more of them–but Big Tech should be looking at the most popular sports on digital. This wave of new sports, from E-Sports and Robo Sports to Trick Shots and Parkour, are the sports of the future, racking up billions of views from Gen Z males.
Apple scores big with the MLS
In a big move that does look to the digital future, Apple’s CEO Tim Cook and Eddy Cue, SVP of Services, secured exclusive rights to MLS. It’s the one and only traditional sports league that attracts the same demographics as streamers, including Gen Z males. In fact, it has the youngest audience among all legacy leagues."""""
When he says knowledge of the industry he is correct. How have they survived as the major player for so long?Hah, Doran is taking the absolute piss. Fox demonstrated year on year that they had absolutely no clue how to make the competition appealing the the masses.
Look back on the last decade we had with fox and objectibely, tell me how the coverage changed for the better?
It was the same commentators with the same antics serving up the same lack of enthusiasm.
The more competition we have in the coverage space, the better it is for our game.
I remember an article from a couple of years ago that Stan gained nearly 150,000 sport subscribers since it began broadcasting rugby union matches - do the math that 150k x $24 - that's $3.6m per month they'd lose if they dropped rugby.
When he says knowledge of the industry he is correct. How have they survived as the major player for so long?
They have no interest in growing rugby, but if Stan lose rugby it’s a massive blow for Stan Sports. It also would really hurt Stan’s chances of getting the NRL rights and that is the end game for Fox
It could work in our favour.Yep, procuring the rights to rugby is a cheap way to kill off opposition long term than risk losing additional sports when they next come up.
Now we're on Stan where the coverage is a lot better than it ever was on Foxtel and people are arguing we should go back to Foxtel because there are more potential eyeballs that could watch the game because they have access to the platform.