This aligns with a point I made in another thread last week - when discussing social content / marketing, connecting with Gen Z - how rugby is yet to really embrace and promote the 'individuals' in the game. Anything like this can only be good imo.
I agree, and two important aspects of Gen Z and many M's.
First, they have a mega amount of choice and by light years the most popular is E-Games, and related games like Robo-games [were people design robots to battle each other, so traditional advertising mostly does not reach them as they don't watch, but is also unimpressive when compared to the E & R games advertising. Meaning traditional
Second, lifestyle and broadly being a good person is important to them, back a couple of pages I posted this.
{quote]
the copied bit
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The woes of legacy leagues are unlikely to stop tech titans from acquiring even more of them–but Big Tech should be looking at the most popular sports on digital. This wave of new sports, from E-Sports and Robo Sports to Trick Shots and Parkour, are the sports of the future, racking up billions of views from Gen Z males.
Apple scores big with the MLS
In a big move that does look to the digital future, Apple’s CEO Tim Cook and Eddy Cue, SVP of Services, secured exclusive rights to MLS. It’s the one and only traditional sports league that attracts the same demographics as streamers, including Gen Z males. In fact, it has the youngest audience among all legacy leagues."""""
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As I said its from a business mag analysing sports media, that they singled out the MLS for special mention is interesting, and I looked into it a little, The average age in the US for sports watchers is something like this, Baseball 57, NHockey L 52, NFootball L[gridion] 47, Basketball 37, Soccer 30.
How they did this and back to you point re the best dressed player of the month... I think its the kinda thing that works way way way better than what we currently do.
Further its long term investment creating something for the Z & M
For what is worth I posted on the A R thread a couple of vids 7 to 8 years old titled """The Movement""" they made over 50 I think 12 to 15 minute vids. They worked amazingly well to a specific and targeted demographic group.
Anyone wanting to understand how to message this demographic should be learning from this. I will post one, if interested I will post more. Beyond obvious if you watch rugby cannot copy this vid, but it illustrates an approach and methods.