Well fuck them? They're not custodians of the game here, Rugby Australia is.
Super Rugby has failed in all models, continue with it - even with tweaks and nothing will change. It's dead.
Its dead because because lots of reasons.
1 The limitations placed on it by having Test rugby as your primary product, and its slave relationship to it. When you tell your main audience that nothing is worth watching except Test rugby, its then very hard to engage or excite your potential audience with a product you are forever undermining.
2. The competition cannot evolve, grow or adapt to market conditions because it operates with too many constraints, its slave relationship to "Test primacy" means that it is forever compromised when specific decision need to made for its own prosperity.
3. The market in Australia is different from NZ, the game can prosper in NZ with Super rugby due to the position the "All Blacks" have in society over there and the dominance rugby has in the sporting landscape in NZ
4. Australia is different, rugby is not the preferred sport here, it sits precariously 3rd or 4th in the pecking order. It also competes with 2 very well run other sports in NRL & AFL that both produce a product that Union is struggling to compete with.
5. It is very clear what Australians like and support and both the NRL & AFL deliver that to them, Union constantly goes on about the point of difference with the game being "so called International" yet there is very little evidence over the years that they really care about that point of difference,
6. The NRC cannot solve the problem as it does not address the primary issue, that is better domestic market penetration to grow your supporter and fan base, it just adds another cost level and continues the death by a thousand cuts.
7. Rugby starts in February and goes through to November, there is just so much content yet no one really knows from one week to the next what team they are following, Rugby Unions content is just all over the place. The casual fan has no chance.
8. The game cannot survive on long distance sugar hits, promises of future wealth, I'm gonna make you rich one day, seriously ya think that's gonna work.
Yet since 2000 that's all we've ever done. Its the next broadcast deal or the next Super rugby format or the next World Cup or the next Wallaby win, the game here is like a drug addict, I'll get it sorted after one more hit.
9. To much of the current structure prevents innovation, everyone's protecting there own patch, just last week it was reported that three of our Super rugby teams are basically insolvent, yet the teams cannot adjust to market conditions & the competition cannot make the required adjustments to address the issue's.
To many people are being paid over above market wages but the income is simply not matching those wages.
10. Relying on Test match revenue, yes the Wallabies are the primary revenue earner, but it is foolish trying to finance a football code through one team, and in doing so you essentially prevent everything else from becoming more financially viable.
Anyway I'm staring to waffle, Rugby can have a great future in Australia, but it has to get the basics right first.