Derpus
Nathan Sharpe (72)
People arent going to pay that amount in one hit. The model is pay by the month for other sports like NBL Orr pretty much any streaming. You can charge maybe $20/mth max (Kayo is $25), but probably really be about $15. Wallabies tests are on FTA so you lose a chunk of subscribers there. If you get $90 per household per year you would be doing very well. I think this is really a sub $5m proposition.
You'd only get rusted-ons paying for sub International content at the moment. I'd happily for $15 a month for all things rugby but not many will.