try
https://www.google.com/search?q=ffa offered 65 million by fox&rlz=1C1CHBF_en-GBAU802AU802&oq=ffa offered 65 million by fox&aqs=chrome..69i57.10446j0j7&sourceid=chrome&ie=UTF-8
Scroll down a bit and you will find what I posted its near the end of the page and you can see link on this page
Its quite difficult to get 2011 & 2012 media articles but from the above link you can read the start of the article I also can't open the link. Almost every search I do gets me to the latest deal or the details of the 200 million dollar deal not the argie bargie between Lowy and Fox.
At the time and this is from memory FFA had a 17 million dollar deal. Fox wanted all the A-League and all the Socceroo's as had been the case from when the A-League started.
Frank Lowy said that the National Domestic Competition was more important than the Socceroos and that getting both the Socceroos and A-League was the most important thing to do to grow the A-League. SBS was given a FTA match on Friday night then Foxs best viewing night and the Socceroo's. Fox halved their bid to 32 million .
The belief at the time by Lowy was the next deal would bring 100 million. What Lowy never saw coming was FFA loosing the Socceroo's broadcast rights to the Asian Football Confederation so in a weird kinda way he made the right call many think.
But regardless rugby never had the balls to take less money and develop its own competition.