Article by Wayne Smith in the Australian
Western Force unwittingly played into ARU’s hands
How on Earth did the Western Force get themselves into this *ungodly mess?
It started not when the money ran out, but before that, in 2013, when they lost their Emirates naming rights sponsorship, worth about $1 million a year.
Force chief executive Mark Sinderberry spoke glowingly at the time of how front-of-jersey sponsorship was now available, but presently the oil and gas boom that had driven Perth real estate prices almost up to the level of Sydney began to recede. The Force began selling off their jersey piecemeal to sponsors, while all the while the money the club had stored away a decade ago began to be eroded. And finally, it was gone.
Then, last year, the club made what at the time was considered a smart decision, but one it quickly came to regret — it went to the Australian Rugby Union for a loan. It was, after all, a time-honoured practice, one that the NSW Waratahs and the Queensland Reds and, heaven knows, the Melbourne Rebels had followed over the years.
In record time, a week, the ARU came back to them.
“Yes, of course we can help. But let’s do it a little differently this time.
“Instead of us just giving you the money and you paying it back, we want to make you the poster child of our centralisation campaign.
“We want to move your accounting and ticketing and websites and things like that to Sydney, which should lead to a huge saving for Australian rugby.
“Wattya reckon?”
Now the Force, who admit they may have oversold their problem to get some ARU aid — especially the fact that they would be insolvent if they didn’t get it — thought about it and decided to go along with the idea. For the first time ever in their decade of existence, they’d actually be getting some help from head office.
Initially, it worked out well. Where once they used to read about it in the newspapers that Israel Folau had gone to the Tahs or Karmichael Hunt had been directed to the Reds — knowing they never stood a chance of getting them — now head office was working for them.
Local West Australian Curtis Rona was sent their way, so to Chance Peni. Billy Meakes was a godsend. And the ARU helped to select Dave Wessels as coach, which initially looked like it was doing it on the cheap, but which proved to be a masterstroke.
But that’s the way it always is when you do a deal with the devil. You think you’re dancing with Liz Hurley. Then the horns appear.
The phrase “good faith” appears some 50 times through the agreement they signed with the ARU in June last year, but it seems to have been in short supply in the spirit of the deal. Slowly rumours began to emerge that the national body was quietly working on plans to drop one of Australia’s five Super Rugby teams. Indeed, the very strong suspicion is being formed — sadly, retrospectively — that the very reason the ARU replied to the Force so quickly with the offer to buy them out was the opportunity it provided to be free to axe them in future. Gradually the moves to cull a team began to crystallise.
The broadcasters were sounded out. Initially they were not happy about paying the same money for less content but gradually they came around to the idea a 15-team competition restored sanity to Super Rugby.
A non-binding straw vote of the ARU directors was held on the possibility. The initial feeling in Australia was that if any teams were to be cut, it should be on a “last in, first out” basis, which would involve the Southern Kings, the Sunwolves and the Jaguares. That didn’t hold up under pressure.
Word came through that South Africa was prepared to cut two of its teams. Later that would be looked at suspiciously, after the Kings and Cheetahs touched down for a soft landing in the Pro12 in Europe.
ARU deputy director Brett Robinson and chief executive Bill Pulver, armed with instructions allowing them to be nimble in negotiations, were sent off to the SANZAAR meeting in London in March. There the South African offer was confirmed. It was also felt that Japan and Argentina, though presently a drain, could become valuable over time. New Zealand was hardly going to lose a team. That left Australia.
Events moved quickly from there. An ARU board meeting was held. The Force, Melbourne Rebels and Brumbies were nominated as fall guys but the Brumbies were never seriously considered. Nor was the logical suggestion of them merging with the Rebels.
It was always the Force the ARU wanted to axe. The rest, one always felt, were just back-ups, camouflage.
On April 22, 12 days after ARU chairman Cameron Clyne delivered his infamous 48-72 hours ultimatum and just as they were celebrating victory over the Kings, Western Force officials learned ARU chief operations officer Rob Clarke and the then chief financial officer Todd Day were flying to Perth to deliver the death blow at 8.30 the next morning. The Force immediately rescheduled the meeting until 4pm, basically to stuff up their travel plans, but also to buy time.
It wasn’t their fault they had to deliver the message but it went down like the proverbial lead-lined inflatable.
“See you in court,” were the parting words.
Since then, every ARU gesture and nuance have been replayed, all of them further convincing Force personnel that they were set up.
The ARU gave no heed to Andrew “Twiggy” Forrest’s 11th-hour entry, effectively dismissing it as last-minute grandstanding, even when he offered, as recently as last week, to ensure the Force remained debt-free up to the end of the broadcast deal.
The ARU, too, was dismissive of the “Own the Force” campaign, though clearly potential investors were waiting until they saw some clear air before adding to the $2.5m raised. No explanation was given as to why two *offers by the Force to buy back their licence from the ARU were rejected.
Nor was any explanation provided as to why the Rebels — who seemingly have solved their own financial woes, though they are yet to release any details — were let off the hook despite being a $17.5m burden on the ARU since 2011.
Since 2005, the Force have cost the national body just $5.5m.
Why was the ARU not held to account for its own blunders? Why did it not factor in the extra $4m it would cost for travel and accommodation to go to Japan and *Argentina?
Why was it not slated for losing the $1m NRC sponsorship because it did not honour a promise to introduce a similar scheme for women?
Why is the ARU so utterly determined to rid Super Rugby of the Force, while it is about to move into its new $20m headquarters at Moore Park?
Why? It did it because it could, because it was the simplest option.
Where is the carefully thought-out strategy in that?