Things that we could do that are within our control.
Firstly, call a crisis meeting with Fox Sports. Explain to them that to a large extent the future of the game depends on them. They absolutely have to do something about the quality of their commentators. People like Clark have to understand that the big challenge is to make the game intelligible to the casual viewer (on the heroic assumption that some will tune in, and that if they actually understand what is happening, they might stay).
Stop all the meaningless statistics. Who cares how many times, how often, what the referee's mother's maiden name is, etc etc. Start telling people what they do not know. They do not need to be told what they can see with their own eyes, but the inexperienced viewer does need to be told what is happening. At the breakdown in particular. But also in the scrum and the lineout.
It might grate on the experienced viewer, but it is also important to keep telling the new viewer where each franchise comes from.
Tell Fox Sports that they need to start cross-promoting the Shute Shield telecast. And any other stray rugby on other channels.
Talking of the Shute Shield, it is now apparent that it should be getting more promotion generally. It is good, attractive, rugby most of the time. We need to start leveraging off it. Forget all the petty jealousies, and local resentment, this competition is worth all of us pushing.
In terms of potential audience appeal, it beats the NRC hands-down. Not least because it lasts a lot longer, but also because it is built on traditional rivalries. And traditional rivalries are not essential, but they help an awful lot.
Frankly, the missus and I watch every Shute Shield game through, live. I cannot remember the last time we watched a Soup game through, from beginning to end. And certainly not live. We always record it and watch it on replay.
Okay, we are a sample size of 2. But I wonder how many other rugby tragics (not to mention the huge number of potential and actual viewers that are not rusted on) feel similarly.