There is a well know saying from way back in history, hhhmmm no half the saying is well known and I hopefully can use this saying in full and relate it to rugby in Australia.
Let me start with a interview by Wayne Jackson [arguably the best AFL and sports admin in Australian history]. Anyway ,Jackson said the AFL had a war room of types and looked at the Australian sports market as a battle.
The old saying is, well the best-known part is.
“””Never underestimate your enemy”””
The not so well other part to the saying is
“”” Never overestimate your enemy””
Way back in the late 90’s say towards the end of the 99 Super Rugby & Tri Nation’s, when all was looking rosy I said and then yelled and was almost an outcast. I said move towards a national domestic competition, move away from Fox or add to Fox.
This was based on the first part of the old saying, never underestimate your enemy, as at the time league was still recovering from the Super League War, AFL was recovering lots of lost ground league had taken prior to the Super League War, soccer was in its death throws but in 1997 the lost to Iran was still being talked about and it was obvious something was going to change.
Enough explaining as we need to look at the second half of the old saying, i.e. “” never overestimate your enemy””
Rugby in Australia today maybe feeling poorly but is capable of growth, and is certainly capable of recovery. The rugby community has overestimated the difficulties in solving issues.
The core of the issue dates back to just prior to Super Rugby, when league was raiding rugby and all seemed lost.
At this point in time, unlike AFL, league and soccer, rugby had no national domestic competition, it was simply to expensive for rugby, the Shute Shield in Sydney was drawing decent crowds and rated well so why change.
BUT BUT BUT aside from the money, there has always been this “”””doubt””” we don’t have enough support to go it alone. While we would expect forwards to go into battles, rugby Admins and many fans lacked the courage because of self-doubt that rugby was incapable of growing against league and AFL.
Rugby today, in many parts of regional Australia is far more popular than either league or AFL, soccer in many of these parts is almost at zero interest. In Sydney & Brisbane there is still interest.
I fear as a code we lack the self-belief that we can go it alone, or are willing to take the pain of a few years to get up and running.
However, a point will come when lack of action will pass a point that the desire to rebuild will not be in enough hands to ensure a successful rebuild.
For the love of the holy mother, Mary, copy the US franchise models, involve private investors in owing the teams, running a competition in which the framework and structure was developed by RA. Do this now while we have under the NINE / Stann deal the revenue streams and media partner to support the move which will take 3 to 5 years.