The powers that be at Tah HQ should know by now how many tickets have been sold.
If it is bugger all, send the email out to the NSW rugby family, or just the SJRU database. Kids under 16 free, provided one Adult ticket is purchased, and the kids are registered with a NSW Village club for Season 2013 (at say $20 or $15), maximum of 3 kids per Adult ticket. Seating in the General admission (cheap) seats behind the Goal Posts. First in Best dressed, quote your MyRugby ID to prove registration.
Fill the stadium, what ever it takes.
Reduced revenue for a "full" stadium must be better than full revenue for a 1/2 empty stadium.
Oh .. and Strangle the mug that feels that they need to play music at a million dB at every break in play.