How many did you think they would get Hodgo? More than one week out I think 28,000 sounds pretty damn good. Anything over 40,000 for a game against Samoa would be fantastic.
Understand that it's samoa & all but it's very family friendly this game.
It's an afternoon on a Sunday (usually when NRL games & AFL games take the TV timeslots)
There's a free fan day
The tickets are cheap with the added bonus of free public transport.
$50 for the family tickets should be very enticing considering for the same at a mungo match u'd pay $100
For some of the kids its a perfect opportunity to see a Wallabies game live
In years gone by when you would of forked out $90 for a cheap Wallabies seat, I think it should bring more bums on seats.
On a marketing spectacle what have the ARU done? Not a lot. It was all big and huge when they released the test schedule. A week out I haven't seen an ad in the paper or on TV