A night of test match rugby is not a cheap outing and nor should it be.
Australia hosts about 7 test matches a year. There is no way these events are going to work better if it is structured with the aim of being a cheap night out for the family. How many extra tickets are you going to sell to make up for the reduced revenue on the tickets you would have sold at the higher price point?
The price of the product needs to reflect the value and cost of the product you're selling, not just the demand for it.
Sorry to go back a few pages, but:
So you honestly think it's better to price people out of the market, thereby reducing the number of people that can actually/or are willing to get to a test match and experience the game live?
30,000 tickets at a mean of say, $80, is $2.4 million.
45,000 tickets at $60 is $2.7 million.
I don't think 15,000 extra purchases is out of the realm of possibility at a lowest price of around $35, rather than $50.
You're always going to get big corporates/rugby fanatics to buy the $200+ seats with the best view. It's the younger market and families who you'll attract if you're offering seats at around $35 for cheaper parts of the ground.
A test match doesn't look very premium on television or to your average punter when 33,000 people go. But an event looks fantastically exciting when 45,000+ go. The French were never going to draw crowds by themselves, and the ARU severely misestimated the demand for tickets to the test.