But didn't the Americans think they were playing against Australia last year? They might be a bit confused when they turn up and see a team in green and gold and no Haka.
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YOU'RE WELCOME, ARU.
Soldier Field is close to 60m across at maximum width, so the pitch should be almost exactly the same size as you'd expect it to be in any test.
Financial success for this match in the eyes of the ARU will hinge on USAR underwriting the costs like they did with the All Blacks test. AIG should still throw marketing money at this match though. They are the sponsors of the All Blacks and USA Eagles.
Pretty smart move on their part, sponsoring the current #1 and the future #1!
Either way, nobody at Soldier Field is used to seeing the home team win these days - so it should be business as usual
Why do we care about the gate? We don't get extra revenue from it.
Why do we care about the gate? We don't get extra revenue from it.
The Australia/US games could have added interest if the Eagles gave Greg Peterson a run . our loss , thought he did well in the NRC but just didn't get enough game time with the Tahs .Anyone know how he has gone at Leicester ?
I wonder if "we" could be looking looking at this all wrong. Are we sure we aren't a side-show novelty promotional item?
So the All blacks have done it. Leicester Tigers V the US Rough Riders captained by Ali Williams (yes that one) were confirmed last April to play in August,
Then there seem to be some interest in the US local press about people wanting to the game:
http://ftw.usatoday.com/2015/01/nrfl-rugby-usa
And they do seem to be serious about getting a team or 2 together:
http://www.nationalrugbyfootballleague.com/
Certainly worth paying attention to treating with some respect and acknowledging they may know something about the game and what they are doing.
If memory serves me correctly, this similar strategy to what was used to help establish the Major League Soccer and learning from the mistakes. MLS now average 18,611 fans per game with the average franchise (20 of them) worth $103 million. I believe that the "A League" here has used some of the marketing strategies to build to where they are now using Asia as the vehicle to expand market share.
A perfect example of using different markets to gain revenue is if you watch a Manchester United game, you will see that some of the pitch-side electronic advertising is in Chinese. Its certainty not for the local fans, but worth big $$$.
http://www.thefiscaltimes.com/Articles/2012/06/01/GMs-Mancheste-United-Strategy-The-Goal-Is-China
Expanding horizons is no longer about traditional thinking and bums on seats. Its who see's it.
Finally the ARU has some vision and foresight!
Well it will certainly help if we can put in a good result in the championship first.
Easier to promote a contender than a side that gets their assets handed back to them like last year.
AIG will sponsor the game?
The squad will spend nine days in Doha from July 20, working under the guidance of the Aspetar Sports Hospital and training at the world-renowned Aspire Sports Centre.
Sam Warburton, Leigh Halfpenny and co will be pushed to their limits in extreme heat that can exceed 40 degrees, the training combined with altitude methods and the players sleeping in hypoxic chambers that can replicate up to 4500m above sea level.