And it's not just matches, it's coverage in general.
In a paper that I read last week, rugby was about 10 or 12 pages in from the back, after league, cricket, AFL, winter Olympics, soccer, racing, motor racing, basketball. I watched Fox news this morning and the Super Rugby matches were the last item of sport covered - English soccer is in front of us in terms of coverage. Free to air won't touch super rugby with a big stick and test rugby barely rates on FTA.
Once winter starts, you won't find Shute Shield results anywhere but a quick flash of the scores on ABC news. Even the Sunday papers give little more than a summary of the results - used to be a double page spread, with a little on schools and subbies as well.
What people who are arguing in favour of these multi-million dollar salaries fail to grasp is that rugby isn't a major sport in the eyes of the community. We're barely above sports like hockey and water polo and we want to pay our executives like they're running the AFL or NRL or BHP - it's crazy.
The Wallabies used to be able to sell out any stadium in the country for an AB test - not any more. In fact for everything other than AB matches we'd be flat out filling the SFS these days. The Waratahs used to draw 30,000 to the SFS regularly - more in Australian derbies and less for SAF teams (still around 25,000 though.) Now they're lucky to get 15,000. And tests and Super rugby are the only matches that draw crowds.
We've got declining participation, declining crowds, declining coverage and we're losing money.
And we've got people on this thread arguing for million dollar salaries while we're putting $200 levies on 6 year olds.
Note: I actually think that Bill Pulver is doing a reasonable job. I don't agree with everything he's done, such as the aforementioned levy, but I think he's got the game's interest at heart and is trying to work his way through multiple, multi-layered problems. He inherited a train wreck after all.
The problem being while rugby is engaged in crisis management, the other codes are moving ahead.