Super Rugby Television Ratings 2014

[TOCC]

It's easy enough to find on google


4 Apr 14
Super Rugby: 188,490 (7:35pm – 9:20pm)
Super Rugby: 90,320 (9:35pm – 11:25pm)

5 Apr 14
SkySports
Super Rugby: 210,960 (7:35pm – 9:20pm)
Super Rugby: 39,900 (9:35pm – 11:25pm)
Prime
Super Rugby: 59,860 (9:45pm – 11:45pm)

 

[kiap]

Talking about the Soup ratings, it would be interesting to do code-wide comparisons. Put the NZ and SA audiences into the mix, and see what the ratings look against the Loig and the AFL.

Oils ain't oils.

Ratings ain't ratings. Doing a straight comparison of all of Super Rugby with NRL/AFL won't achieve what we are after. Combining ANZ audiences is not too bad but SA is quite different.

Having said that, SA will pull a lot more viewers.

 

[Set piece magic]

Couple of things:

Rugby attracts higher coin per viewer, or should do

There was a big article in England around the time of the '03 WC saying the ratings were awesome and the money even bigger, biggest of the demographic watching.

The analysis was that the people watching were professionals, accountants, lawyers etcetc with large amounts of expendable income and ads could be tailored to them and have a much bigger chance of not only attracting them but getting them to spend big as well.

We can apply the same principle to Australia.

Rugby should beat the A-League media deal in 2015. We crush them in ratings on Fox every week and the only reason they would appear to get more is due to more content. Wallabies outrated the socceroo's in both average viewers by about 2k and total viewers (we had 4 more games in prime time) by a long, long way.

So my solutions:

i) FUCK SA, no one wants to watch their shitty teams play shitty rugby from players that not even most of the hardcore members on GAGR know. I watch every game of Super Rugby each week except for the 1/3am Saffer games. The product is shithouse, the time it's on even worse

Solution: Play against NZ sides only, play every team twice, fuck the conference system and have the top 5 make finals with team 1 & 2 playing off for the right to host the final in week 1.

ii) Expand NRC to cover for A-Leagues more content

- Get every NRC game on Fox live, get them all playing in fucking good timeslots and make it cover for the A-Leagues content gap

iii) get two Super Rugby games simulcast on FTA on Friday & Saturday night at 7.40 EAST/EADT. These will fucking rate, get them on channel 10.

 

[Braveheart81]

South Africa help make SANZAR what it is.

You might not like watching South African games but they are a massive reason why Super Rugby is the quality it is and southern hemisphere teams dominate international rugby.

Super Rugby would wither and die if it became Australia and NZ only. Too much revenue would disappear from the pie immediately.

 

[Set piece magic]

Yes that's a massive problem with this plan @braveheart and it would be naive not to think so. Does anyone have the stats on SA viewership? And how much of the pie we get there more than we have earnt?

 

[Set piece magic]

@Braveheart just had a great plan. What if we use the $30 million profit we just made from RWC 2003 to subsidize the temporary losses we make from ditching South Africa as leverage to get this competition kicking on FTA TV with the medium term goal of massively increasing our TV revenue and building momentum as we kick on toward 2010?

 

[Parse]

South Africa help make SANZAR what it is.

You might not like watching South African games but they are a massive reason why Super Rugby is the quality it is and southern hemisphere teams dominate international rugby.

Super Rugby would wither and die if it became Australia and NZ only. Too much revenue would disappear from the pie immediately.

I would like Aus/NZ to look at replacing SA with 5 other teams ie: 2 from Japan, 2 from China, 1 from Vladivostok (Russia). The Japanese could buy the best players in the world, the Chinese most probably could too, making them competitive.

Just think of the timezones, and to anyone thinking of a market size of possible viewers, just add up the populations.

 

[Set piece magic]

Well Russia has been knocking on the door of Super Rugby status for some time and has a great rivalry with Australia at all levels of the game so I can't see why it hasn't happened yet

 

[WorkingClassRugger]

I would like Aus/NZ to look at replacing SA with 5 other teams ie: 2 from Japan, 2 from China, 1 from Vladivostok (Russia). The Japanese could buy the best players in the world, the Chinese most probably could too, making them competitive.

Just think of the timezones, and to anyone thinking of a market size of possible viewers, just add up the populations.

Umm....no.

 

[Lindommer]

Japan, China, Russia, mmmm........? Time zones are fine, but what about the weather? Dunno if they'd like to play in searing heat, or we'd shift seasons to moving the snow heap aside before packing a scrum.

 

[Parse]

Japan, China, Russia, mmmm....? Time zones are fine, but what about the weather? Dunno if they'd like to play in searing heat, or we'd shift seasons to moving the snow heap aside before packing a scrum.

Afternoon matches in Vladivostok, night matches in China/Japan - can't see it really being much worse then the heat some of the games currently played in Feb/March. There would always be someone with brains being able to figure out the best time to play the competition, home/away, I imagine.

 

[p.Tah]

Friday night 11 April 2014

Rugby
Fox Highlanders vs. Bulls 71k
Fox Reds vs. Brumbies 97k

A-League
Fox Newcastle vs. Adelaide 49k
SBS2 Newcastle vs. Adelaide 50k

NRL
Nine 612k Early (Syd 349k Bri 263k) GEM 48k (Mel 26k Ade 6k Per 16k)
Nine 260k late (Syd 165k Bri 96k) GEM 47k (Mel 26k Per 21k)

AFL
Fox Tigers vs. Pies 266k
Seven Tigers vs. Pies 484k (Mel 398k Ade 86k) 7mate 123k (Syd 18k Bri 21k Per 84k)


Source:Media Week twitter

 

[WorkingClassRugger]

Friday night 11 April 2014

Rugby
Fox Highlanders vs. Bulls 71k
Fox Reds vs. Brumbies 97k

A-League
Fox Newcastle vs. Adelaide 49k
SBS2 Newcastle vs. Adelaide 50k

NRL
Nine 612k Early (Syd 349k Bri 263k) GEM 48k (Mel 26k Ade 6k Per 16k)
Nine 260k late (Syd 165k Bri 96k) GEM 47k (Mel 26k Per 21k)

AFL
Fox Tigers vs. Pies 266k
Seven Tigers vs. Pies 484k (Mel 398k Ade 86k) 7mate 123k (Syd 18k Bri 21k Per 84k)


Source:Media Week twitter

The comparison is quite comprehensive really isn't it.

 

[qwerty51]

It would be nice to see breakdowns per state for Fox.

I find it surprising 3k more watched the AFL in QLD than Syd considering there was an NRL derby on at the same time.

 

[wamberal]

Any updates? If the Force Tahs game did not rate well, I will go into a deep funk.

 

[Braveheart81]

Sat STV
#SuperRugby #FORvWAR 94k #CHIvREB 67k #FoxSports
#ALeague #MHTvWSW 64k #BRIvCCM 43k #WELvMVC 32k
#AFL #AFLGiantsDogs 218k #AFLBluesDees 204k #AFLCatsEagles 201k #AFLSunsHawks 94k #AFLPowerLions 63k
#NRL #NRLParSyd 269k #NRLWstNql 259k #NRLCanNew 163k

 

[Hawko]

Its a bit depressing that the two local derbies couldn't rate over 100K. Force- Tahs was a cracking game and a good advertisement for the code. Reds Brumbies was a game of two halves, but still good to watch, plus there was plenty of controversy to boot.

Super Rugby this year has been good to watch with a couple of exceptions (Lions and Stormers we're looking at you or perhaps not looking would be better). The worst issues are the inordinate time taken to set and resolve scrums and the inability of refs to manage the "injuries" when one team wants to have a rest.

The first ref to ignore his protocols and fix these issues will be my personal hero.

 

[Blake]

Hey this is good stuff guys, real interesting read, keep it coming.

Seems we're ahead of the A-league or thereabouts.

Also I've been streaming most of the games, so feel free to go ahead and add one person to the numbers...

 

[Blake]

Yes that's a massive problem with this plan @braveheart and it would be naive not to think so. Does anyone have the stats on SA viewership? And how much of the pie we get there more than we have earnt?

Stole this from an old thread on here.. obviously not current, but gives a good rough comparison for the Saffa numbers.

After 15 rounds of Super Rugby 2012 the crowds and TV viewer number-

TV viewers (cumulative):
NZ: 9,916,300
Aust: 5,888,000
SA: 34,074,497
Total: 49,878,797

Crowds (cumulative):
NZ: 538,959 (ave. 16,842)
Aust: 633,847 (ave. 18,642)
SA: 852,838 (ave. 26,651)

Total: 2,025,644

 

[wamberal]

I think that means we need the Saffers. And presumably, they need us. Takes three to tango.