Super Rugby Television Ratings 2014

[p.Tah]

Saturday:
Brumbies vs. Tahs 125k
Highlanders vs. Force 49k
Hurricanes vs. Cheetahs 37k

For comparison:
Sat A-League on Fox
Perth vs. Victory 68k
Newcastle vs. Central Coast 56k
Wanders vs. Adelaide 48k

NRL on Fox
Melbourne vs. Penrith 236k
Roosters vs. Parra 213k
Warriors vs. St George 146k

 

[Parse]

More ratings to come? The comparison is pretty cool.

 

[p.Tah]

Rugby FoxSports:
Highlanders vs. Rebels: 65k
Brumbies vs. Blues: 64k
Reds vs Force: 89k
Hurricanes vs. Bulls: 46k

Shute Shield ABC: Gordon vs. Eastwood: 27k

A-League:
SBS2 Friday - Adelaide vs Heart: 65k
Foxsports - Adelaide vs. Heart: 63k
Foxsports Sat: Newcastle vs. Victory: 54k
Foxsports Sat: Perth vs Mariners: 41k
Speed Sat: Wanderers vs. Brisbane: 31k

NRL:
Friday live: 667k (Syd 401k, Bris 226k) GEM 36k (Mel 24k, Per 12k)
Friday delayed game: 359k (Syd 254k, Bri 105k) GEM 32k (Mel 10k, Per 22k)
Sat Foxsports: St George vs. Souths (257k)
Sat Foxsports: Penrith vs. Can (184k)
Sat Foxsports: Cronulla vs. Warriors (121k)

AFL:
Friday Seven: Hawks vs Freo 439k (Mel 333k, Adel 106k) 7mate 146k (Syd 19k, Bris 26k, Per 100k)
Foxsports Hawks vs Freo 241k
Sat arvo Adel vs. Sydney 325k (Mel 164k Adel 102k Per 59k) 7mate 95k (Syd 55k, Bris 41k)
Sat night Seven Coll vs Cats 517k (Mel 437k, Adel 80k) 7mate 169k (Syd 33k, Bris 40k, Per 96k)
Sat Fox Dogs vs Tigers 118k
Sat Fox Crows vs Swans 126k
Sat Fox Suns vs Lions 187k
Sat Fox Coll vs Cats 198k
Sat Fox West Coast vs Saints 106k

Source: Mediaweek (twitter)

 

[WorkingClassRugger]

Rugby FoxSports:
Highlanders vs. Rebels: 65k
Brumbies vs. Blues: 64k
Reds vs Force: 89k
Hurricanes vs. Bulls: 46k

Shute Shield ABC: Gordon vs. Eastwood: 27k

A-League:
SBS2 Friday - Adelaide vs Heart: 65k
Foxsports - Adelaide vs. Heart: 63k
Foxsports Sat: Newcastle vs. Victory: 54k
Foxsports Sat: Perth vs Mariners: 41k
Speed Sat: Wanderers vs. Brisbane: 31k

NRL:
Friday live: 667k (Syd 401k, Bris 226k) GEM 36k (Mel 24k, Per 12k)
Friday delayed game: 359k (Syd 254k, Bri 105k) GEM 32k (Mel 10k, Per 22k)
Sat Foxsports: St George vs. Souths (257k)
Sat Foxsports: Penrith vs. Can (184k)
Sat Foxsports: Cronulla vs. Warriors (121k)

AFL:
Friday Seven: Hawks vs Freo 439k (Mel 333k, Adel 106k) 7mate 146k (Syd 19k, Bris 26k, Per 100k)
Foxsports Hawks vs Freo 241k
Sat arvo Adel vs. Sydney 325k (Mel 164k Adel 102k Per 59k) 7mate 95k (Syd 55k, Bris 41k)
Sat night Seven Coll vs Cats 517k (Mel 437k, Adel 80k) 7mate 169k (Syd 33k, Bris 40k, Per 96k)
Sat Fox Dogs vs Tigers 118k
Sat Fox Crows vs Swans 126k
Sat Fox Suns vs Lions 187k
Sat Fox Coll vs Cats 198k
Sat Fox West Coast vs Saints 106k

Source: Mediaweek (twitter)

Super Rugby beats the A-League again. Pulver statement of at least the $40 million seems more than achievable.

 

[liquor box]

Super Rugby beats the A-League again. Pulver statement of at least the $40 million seems more than achievable.

The interesting thing is that the Friday A-league figures have a pretty even split between SBS and Fox and the rest of the games are somewhat comparable to the S15. This should mean that it will be viable to also have a FTA rugby game on each week without destroying the ratings.

 

[p.Tah]

Shute shield nearly outrated the Wanderers

 

[WorkingClassRugger]

The interesting thing is that the Friday A-league figures have a pretty even split between SBS and Fox and the rest of the games are somewhat comparable to the S15. This should mean that it will be viable to also have a FTA rugby game on each week without destroying the ratings.

It does provide a good case for a split. Certainly strong enough for Pulver to negotiate at the very least a similar deal to that of the A-League. I actually think given the right channel, Super Rugby could return greater ratings than the A-League on SBS.

 

[WorkingClassRugger]

Shute shield nearly outrated the Wanderers

Yeah, I noticed that too. Not a good look for the A-League when you take into account it was effectively 4th tier Rugby and only available in NSW and ACT at 3 pm on a Saturday.

 

[wamberal]

Yeah, I noticed that too. Not a good look for the A-League when you take into account it was effectively 4th tier Rugby and only available in NSW and ACT at 3 pm on a Saturday.

TBF, the Wanderers game was on Speed.

 

[kiap]

Super Rugby beats the A-League again. Pulver statement of at least the $40 million seems more than achievable.

The ratings are there. The thing to be aware of, though, is the number of games.

 

[wamberal]

The ratings are there. The thing to be aware of, though, is the number of games.

I could be wrong, but I suspect that the demographics of the viewership would favour us. Meaning, our games would attract more upmarket advertisers, and perhaps higher rates.

 

[kiap]

I could be wrong, but I suspect that the demographics of the viewership would favour us. Meaning, our games would attract more upmarket advertisers, and perhaps higher rates.

I suspect so.

Still, volume of program on-air also counts.

 

[wamberal]

I suspect so.

Still, volume of program on-air also counts.

Absolutely. Let's hope the NRC goes gangbusters, maybe Shute Shield could be added in a season or two to the mix?

 

[kiap]

Yep. The Shute should go with the IPTV option this year. That's a toe-hold on the future.

 

[TOCC]

A-League has 150 games in the 'Australian/New Zealand', Super Rugby has 89....

The addition of the NRC(1game/week & finals) takes that figure up to 100 games broadcast, or if all NRC games are broadcast it would grow to 127.

 

[WorkingClassRugger]

The ratings are there. The thing to be aware of, though, is the number of games.

Well, that's another reason why the NRC is vital to the future of the game. Interesting;y, Angry Seahorse posted a link regarding the NHRU and a lunch Bill Pulver attended up there regarding the possibilities of the NRC expanding. It appears that they have ambitions to grow it to at least 12 teams in the near future.

 

[qwerty51]

Shute shield nearly outrated the Wanderers

It's not shown on here but I also saw the Shute Shield outrated the WAFL broadcast by the ABC

 

[TOCC]

So what sort of ratings does everything think is realistic and attainable in the first season of the NRC...

50'000/game benchmark?

 

[WorkingClassRugger]

So realistically, what sort of ratings does everything think is realistic and attainable in the first season of the NRC.

50'000/game benchmark?

Sounds about right. Hope for more considering there will only be one game a week.

 

[wamberal]

Talking about the Soup ratings, it would be interesting to do code-wide comparisons. Put the NZ and SA audiences into the mix, and see what the ratings look against the Loig and the AFL.