Disagree with that mst. GWS, Western Bulldogs, Canberra or Melbourne, even Leicester have nowhere near the level of local support as those TV numbers would indicate (obs not ManU!).IMHO the common denominator with the above is their all domestic (local) teams (in their respective environments). people can identify and subscribe to "local" teams as People can emotionally invest in the team (feel passion, pride, association,identify with them and they become a social interaction vehicle and distraction).
Disagree with that mst. GWS, Western Bulldogs, Canberra or Melbourne, even Leicester have nowhere near the level of local support as those TV numbers would indicate (obs not ManU!).
In fact the vast, vast majority of viewers of all of those games would be "neutrals" watching because they know when and where it will be on (Same time/same place every year), who the players are (from saturation media coverage), will probably be entertained (because the AFL/NRL can change the laws of the game to make it so), it's event TV (you'll be talking about them at work on Monday) and it will probably be at least competitive (because the competitions equalise through salary caps etc).
Our competitions have none of those advantages and we get the ratings we get. The one yearly event we did have, the Bledisloe, is now so uncompetitive as to have lost whatever prestige it had.
The Shute Shield is a Sydney competition, of zero interest to the other states.
We have been around this merry-go-round a few times. Yes, the Shute Shield is a good product, but only for Sydney and environs.
Agreed, but hypothetically, thinking along the lines of a FFA Cup concept where teams play off to advance to a final 32, if Rugby adopted a similar concept where the Shute were part of the playoff and possible one of them advance to the last group from say a Sydney zone, I believe the out of town'ers would care and the Shute would be relevant and on a national stage.
I may be totally wrong, but I think some of the Shute teams would give the NRC teams a hard time.
IMHO the common denominator with the above is their all domestic (local) teams (in their respective environments). people can identify and subscribe to "local" teams as People can emotionally invest in the team (feel passion, pride, association,identify with them and they become a social interaction vehicle and distraction).
Super Rugby is in one step removed as it has an international component. I would say its one step too high to be considered in the domestic realm.
Leicester ignites peoples imaginations and attracts interest as people are again invested in the fact that is not the "big names" in the team but the "common" players who they can relate to and want to root for the underdog.
All of the above are the springboard for international competitions.
Rugby has no real domestic product to offer. The NRC is a quick flash in the pan (to short) with teams that are unidentifiable and people cant or wont subscribe to. The ARU insist on using the "big names"to market the NRC but Leicester shows that the opposite can be more effective.
Things like the Shute would be a fantastic base product to build a national domestic product but its to self obsessed to want to do anything except for themselves and a niche audience. If they did change tact it mat also be the lifeline Shute and rugby need going forward.
For mine, Rugbys problem remains that it climbed into bed with South Africa and New Zealand at the cost of any domestic relevance. Sure, we have 5 super franchises -but these spend 2/3rds of the season overseas, playing at ridiculous times, and its no wonder people lose touch.
The landscape could have been a lot different if they'd chased a second franchise into NSW and QLD, and possibly a team in Adelaide and run a proper 8 team domestic competition that would have fit the window needed to allow the Wallabies to take precedence for a time. The problem being of course that the ARU have never had the funds needed to do anything.
We had no choice, we needed the money, and still need the money that Super Rugby brings in.
Our best hope is that the NRC eventually becomes commercially viable. That will not happen overnight, to put it mildly. It will take 10 years, maybe longer, to build up some tradition and recognition.
Then, hopefully, it will comprise 10, maybe 12, franchises, and a longer season beginning earlier in the year.
Never a truer post made. The failure of ARU management at this point in time beggars belief.
The Super league war, scared us to the point where a bunch of advertising executives developed a media deal and offered us some money. We took it without even trying to ensure we kept Rugby together, we made our state teams club teams and effectively ruined the FTA product we had in the Shute Shield.
TWAS IMO and I have bagged on about this for so long so easy to make this work for us but pride got in the way of common sense and out of their depth admin's just signed off.
Not true we did need the money but at that point in time we could have and SHOULD developed an 8 team national league, it would have not been that hard at the time to find a media deal. That is the real joke, it was so easy at this point in time to get a very good media deal.
Remember at this point in time soccer was on its knees, and the AFL was in a rare patch of poor management, Basketball had fallen out of favour. There was never a better time to launch a national domestic competition its just the officials we had as did NZ and SA were simply totally out of their depth and they should have brought in experts to advise, but as I said human pride and egos got in the way.
Nothing can change where we are today, my comments and posts have been we can keep making the same mistakes of the past and simply fade away or have faith and start up our own competition.
Half I think you are re-inventing history here.
The Shute Shield wasn't a domestic TV product. It had no national footprint, which the NSWRL had already started to develop by 1998, and it's clubs were professionally behind the Sydney NSWRL Clubs.
Professionalism was a massive spanner in the works, bringing previously not experienced financial obligations to them, with little hope of greater incomes to support those financial obligations.
The league clubs were built on paying players, so with the increased revenues that the expansion and greater broadcast of the code bought, payments increased accordingly.
To compete with the Super League war for players the Shute Shield would somehow have needed to support player payments for 12 teams (not sure how many there were at the time) on far less TV revenue than Super Rugby bought in, lower interest per team than the NSWRL, and minimal hope of appealing outside Sydney.
BH N Wam
RL was in a war and many left to other codes, soccer was on its knees, and as I said the AFL in a rare bad patch.
You ask were could we have the teams.
Western Sydney, Eastern Sydney and Northern Sydney, Hunter / Central Coast, Canberra, Two Brisbane, Perth. Thats eight teams and as it grew it could have expanded over time.
We should as we should now appoint people who know how to run things, John Quale would have been a great pick up as an example.
But its all in hindsight we can stay on our current path or have faith in the game and run a domestic competition.
The SS was on Sydney FTA on the ABC. Sydney at the time was the key to sports media.
My strongly held belief, and I have talked about this at length with some media people, is Rugby could have sold a competition to the media at the time. You are right in saying it would not have matched the SL money but it would have been much better than many think.
However we will never be able to test the theory and we are where we are today.
If you made me God for a week and say put a long term fix in. I would appoint some top AFL and soccer current admins to run rugby as they understand how to run domestic competitions.
I don't agree in the mid 90's it would have been that hard to establish, 3 teams in Sydney, 1 in Canberra, 2 in Brisbane, 1 in a combined CC & Hunter region. Plus a team in Perth, the Perth Team would have been difficult.
We already had Reds and Waratahs. In 1996 we established the Brumbies.
I just don't agree that creating an additional 5 teams and generating a fanbase from nothing would have been anything but unbelievably difficult.