Former All Blacks captain Sean Fitzpatrick is leading a campaign to encourage New Zealand fans to abstain from sex during the Rugby World Cup.
The campaign has caused a lot of controversy, with the advertisement built largely through New Zealand humour.
The slogan reads "Abstain for the All Blacks" and will be launched in the last week of August. The site itself is being run by the official All Blacks' fan site, BackingBlack which is sponsored by Telecom.
The main message of the campaign is asking fans to avoid sex during the World Cup to support the team.
Each member that signs up will receive a black rubber finger-ring.
There is a fear amongst many New Zealanders that the rugby public will not react well to the message.
The campaign will run in various forms media including television, newspapers and posters, with the message urging fans to "Touch, pause and don't engage".
Telecom director of marketing Kieren Cooney said the new campaign was intended to be tongue-in-cheek and was based on what they thought was New Zealand humour.
tom says… Today at 10:06 AM
Yeah, give those kiwis one less thing to choke on
So much gold in this idea, and indeed this quote.Telecom director of marketing Kieren Cooney said the new campaign was intended to be tongue-in-cheek and was based on what they thought was New Zealand humour.
Surely someone can take that banner to the Bledisloe at Suncorp next weekend...All a bit silly isn't it.
Although, I will be taking part I expect (but that is another story all together). Some of you lot should take an 'Abstain for the All Blacks or Root for the Wallabies' sort of banner to a match there, should be well received.
Root for the wallabies, easier said then done for some of us!
And some. Even Lote is getting involved again.This is awesome - I reckon we run a full campaign!
I'm rooting for the Wallabies, are you?
Any kiwi's who don't abstain are rooting for the Wallabies too.
Could make an animated gif out of these two pictures
You have to add "Give those kiwis one less thing to choke on"Great stuff Gav,
I'm thinking an animated .gif of about 10 slides
1. Abstain fom the All Blacks
2. Helen Clarke
3. Helen Clarke
4. Root for the Wallabies
5. Megan Gale
6. Gav pic 1
7. Shouldn't be that hard
8. Gav pic 2
9. Gav pic 4
'Knock one out in the shower for the Wallabies' doesn't really have the same ring to it.