Well actually I think your problems start in a little closer than that.
From the start of the season we've seen the Reds' first receiver stand deep - doesn't matter who it is.
I don't actually mind that IF the intent is to run onto the ball with a change of angles and multiple targets running actual lines to hold up the defence.
You can't do that in the first place if the scrumhalf is throwing the ball at the man instead of at the target i.e. a few metres in front of the man. We saw Nic White do this in the Wallabies at the start of 2014 as well, leaving Beale behind the line with a giant target on him, instead of accelerating onto the ball as he's used to doing at the Tahs.
Besides that, we're just seeing a bunch of shovelling on and getting cut down behind the ad line, in the vain hope that one of the Reds U23 backline will magically sidestep grown men, rugby players all, and put in miracle tries.
Genia needs to stand up and own some of his bad form, but all I see is him doing his brick at his team mates and shaking his head instead of getting in there and providing some morale.