^^^^ This!
The AFL investment in Queensland and NSW is a good example the need to have a long-term view on investing into new markets, ride out the rough stuff and enjoy the times when your investment pays off. The Brisbane Bears took forever to be come good, for a while it was seen as a retirement piss-trip for VFL players. With three premierships in the early 00's it shows that the long-term view can work if you invest and be patient. The big difference is the dollars they ahve to play with in AFL land; their OS budget alone was way more than the total TV rights deal for Super Rugby.
The AFL investment in Queensland and NSW is a good example the need to have a long-term view on investing into new markets, ride out the rough stuff and enjoy the times when your investment pays off. The Brisbane Bears took forever to be come good, for a while it was seen as a retirement piss-trip for VFL players. With three premierships in the early 00's it shows that the long-term view can work if you invest and be patient. The big difference is the dollars they ahve to play with in AFL land; their OS budget alone was way more than the total TV rights deal for Super Rugby.