Braveheart, you are correct but I think your context wrong. If giving something a name like "the black dog" helps blokes talk about the issue it's a good thing, not a negative. It is also a descriptor that any bloke I know who has been through it can describe.
Give it a medical term if it helps, but the "dog" gets men to open up.
I don't disagree. I was merely making an observation. I find it interesting how many people use this term particularly when discussing a news story where the player has specifically said they have been suffering from depression.
I think anything that makes people more open to discussing and getting help for depression is a good thing. If people need to couch it in a different way because they feel uncomfortable using the word then that is fine.