There's a reason clubs don't offer lifetime memberships anymore, whilst they may have provided an immediate cash injection in the 1960's they are an ongoing liability for future administrations to manage. I would hazard to guess that the relative cost of stadium hire and match day costs has grown at a significantly faster rate then inflation since the 1960's, at least it has in the corporate and platnimum member's area..
To put in into perspective, whilst $300 from 1966 equates to $3'000 in todays with inflation, the cost of the Ruby membership seats(which is where these PGM's are arguing to sit) cost $1'000/year alone.
So assuming there are 300 PGM's, that is a liability or lack lack of earned income of $300,000 year for the QRU. If they shift all the PGM's to the platinum area then its only $150,000/annum. Honestly, who the hell would pay $1,000 for a membership anyway when the view for half the price looks the same.
Ruby Membership View:
Platinum Membership View