OK, at the risk of sailing even further into the waters of Offtopicia
I think you'll find if you do a little digging, that the man who came up with that is one of the sharpest tools in the airport hanger. I'd say it payed for a bit more than that too. I'm not sure how long it has been since any client has fired him.
I'll bet.
Not that I need to do much digging to make the following assumption: Mr Genius von Adman must have been having a laugh when he told Chrysler it was a good idea. Then the silly fluffybunnys fell for it.
Can you believe that?
An industry that basically went into full anal prolapse got outsmarted by a guy who came up with an ad campaign consisting of four words, changed the odd bit of punctuation, and put a jingle on the end of it.
Always shows that a good vendor will always outsmart their customer to massive profit. That's why they work for themselves.
Though saying you outsmarted the auto industry is like saying that Hitler was a nice bloke compared to Himmler.
More people than your honourable self have used the G word to describe him, and people who actually have the option of buying Jeep's have done so in spades.
But of course, as always, you'd probably know better.
Good to know that is finally sinking in around these parts.
But please don't use the average consumer to put me on a pedestal (or their mentally inept cousin: the American vehicle buyer). They're a right pack of stupid twats as well - roughly on par with the industries they buy from. The existence of snuggies proves this beyond anything else.
And here's the bit where some might be inclined to say: "Ah! But Pfitzy, you devilish stud, it must have worked because here we are talking about it!"
The fact that I've said Tony Abbott is a dickhead out loud doesn't mean I voted for him.